As a business owner, attracting new clients and potential customers is something that is key to growing and scaling your business. While repeat business is great, it won’t keep your business in the black all year long. There are various methods that you can utilize to gain new leads for your business. Leads that will eventually turn into paying clients over time if you play your cards right. You need to think out of the box and opt for methods that your competitors may have missed. Attracting new customers and managing the process of getting them doesn’t have to be a constant struggle:
- Enlist the assistance of an expert.If you have had challenges attracting new clients to your business you may have to branch out and seek the advice of others in your industry. Seek out other successful business owners in your local area and have an informal networking session. Even if you view them as a potential competitor, most business owners are like minded and are always looking for new and innovative ways to support each other. You may be surprised to find out that many of your so-called competitors will be more than willing to have that brainstorming session – they could be in need of help as well.
- Apply for new business & tender contracts online– there is a variety of online sites where you can register for and apply for new tender contracts across various industries. Let’s say you are successful and you win some of the applications but you really aren’t strong in sealing the final deal and winning the actual bid. A company like Executive Compass can manage this entire process. You can avoid the pitfalls of losing a potential big money client due to the fact that your technical and bid writing skills are not up to par. This can take a whole lot of pressure off your shoulders. Most bid management companies work with all types of businesses from small enterprises looking to gain their first big deal client to multi-national corporations and blue chip companies that are competing for multi-million and multi-billion dollar deals. Allowing a professional to take care of this process for you is something to consider when dealing with any type of contract bid. Outsourcing bid management and procurement will free up your time so that you can focus on what is the most important thing-your business. You can focus on the details of the actual project and on providing excellent customers service while they manage your bidding and procurement process.
- Utilize online business directories– whatever industry you are in if you don’t have an adequate online presence finding new business will be limited to whoever is in your general vicinity. Having your own website is not always enough. If you want to gain more clients register your business on an accredited and trustworthy online business directory. There are many different options for registering your business and you could be reaching a virtually untapped stream of potential revenue each day.
