As a small business, it can be hard to get your marketing efforts off the ground. There’s a lot to manage, and if you don’t have a background in marketing, then there’s a lot of things you might overlook. Most importantly, as a stranger to marketing, you’re likely still in the dark about the tricks and shortcuts that can make the work easier.
Well, we’re here to help. If you’re looking for tools to simplify, streamline, and speed up your marketing efforts, look no further. This guide will discuss six tools to help you get your name out there, and start bringing in leads.
Digital Marketing Plans
Before you do anything else, you need to put together a marketing plan, focusing on digital marketing. The landscape of marketing has changed since the advent of the internet, and tactics like traditional advertising aren’t as effective as they used to be. Instead, you should be focusing on fronts like social media, SEO, and content marketing.
Put together a plan that outlines which outlets you’ll be using, how frequently you’ll be posting, what kind of content you’ll be producing, what keywords you want to rank for, etc. Unless you do, the following tools won’t be much help.
First, let’s talk about social media. Success on social platforms depends, first and foremost, on consistency and regularity of posts. Now, we’re here to suggest tools, not give you a list of social media tips for small business, but we’re pretty sure you don’t necessarily want to be up every Sunday night until midnight to post at the right time. So what do you do?
You use a social media management tool like Buffer or Hootsuite. These tools let you connect all your platforms to a single dashboard, and then lets you upload your posts ahead of time, then schedule them to post on the platforms you want at the time you want.
Next, let’s talk about content. You’ll want to produce your own quality content, but you’ll also want to share relevant content from other influencers and industry leaders. Do this for a number of reasons—to supplement your content, to build a relationship with those influencers (who you want linking to your content), and to prove to your audience that you know you’re not the only expert in your field.
The problem is that shared content directs people away from your site and profiles. It’s hard to convert them that way. That is, unless you’re using a tool like Sniply. Sniply allows you to easily add a call-to-action on a link, so that when your audience clicks the link and leaves your site, they still see a CTA that links back to you at the bottom.
You can’t get everything for free, unfortunately, but that doesn’t mean that the ROI isn’t worth the price of admission. Here are some tools you’ll have to pay a little for to get what you want.
Leadfeeder is a great add-on tool if you’re already using Google Analytics (which you should be). It takes the information from Google Analytics, and gives you additional insights into the data, like which pages on your site people visit and for how long, or which companies your visitors likely work for.
You also need to be paying attention to the results of your SEO efforts, and Searchmetrics is great for that. It aggregates data on both local and global searches, allowing you to achieve the ranking you want in the searches you want.
Lastly, you’ll want to do something about all those negative reviews you’re bound to start accumulating. Using online reputation management tools, like online customer review management for instance, will help you pull all of your reviews—from Google to Yelp and beyond—into a single dashboard, so you don’t have to go scouring the web to find the ones you need to respond to.
You may not have a degree in digital marketing, but you can still successfully market your business by using some of the tricks of the trade. Put tools like these ones to use for your company, and you’ll be well on your way.