Author

Daniel Burrus

A “Brandless” Form of Anticipation

If you’re a consumer who stays on top of retail trends, you’ve likely come across a line of products whose presentation might, to some, seem stark and even boring. As the name of the company suggests, Brandless’ products are packaged… Continue Reading →

Anticipation and Risk Management

One of the central principles of the Anticipatory Organization Model is to move beyond the idea of mere competition. By that, I mean going past the idea of measuring your organization’s success and performance against others. Instead, set your own standards… Continue Reading →

Daniel Burrus’ Top 20 Technology-Driven Hard Trends Shaping 2018 and Beyond

There has never been a shortage of trends. The real problem for you is figuring out which ones will happen so that you know where to place your strategic bets. I have been publishing a list of top trends since… Continue Reading →

Certainty—The Ultimate Closing Tool

We are all selling something. Talking with a customer? You’re selling, of course. Meeting with a business partner to consider staffing changes? You’re selling. Have you ever tried to sell someone on helping you with an idea or tried to… Continue Reading →

Use Soft Trends to Influence the Future 

There are certain things about the future that we simply can’t change. Some are rather obvious. For instance, spring will always follow winter. New Year’s Day will always be January 1, at least in many parts of the world. Those are… Continue Reading →

It’s Not Either/Or, It’s Both/And

A crowd mentality can be difficult to resist. Whether it’s a new fitness workout, yet another so-called “superfood” or even a television show that’s taken over your social media feed, it’s very easy to be swept up by the widespread… Continue Reading →

Career Competencies Where Humans Win Hands Down

The robots are coming! That well-worn phrase used both in fiction and serious journalism encapsulates a fear that many share—that machines of all sorts are poised to take over every function and responsibility formerly performed by mere mortals. I have… Continue Reading →

When It Comes to Trends, Know Which ones to Trust

Mention the word “trend” to some people and you may receive a smirk in response. Why? Because many people simply don’t trust trends. That can be a significant mistake. Some trends are, in fact, very trustworthy—so much so that they… Continue Reading →

Success through Collaboration

If there’s one industry that stands out as a bastion of secrecy and cutthroat competition, it’s pharmaceuticals. So what in the world were GlaxoSmithKline and Pfizer thinking when they partnered in the development of new HIV medications? For that matter, what was Pfizer… Continue Reading →

6 Cybersecurity Businesses that Present Opportunity

If you’re on the lookout for a breakout growth opportunity, it’s important to look where others aren’t. And, in that case, it’s hard to argue against the exploding potential of preventing cybercrime. Although estimates differ, cybercrime is an undeniably lucrative… Continue Reading →

6 Cybersecurity Businesses that Present Opportunity

If you’re on the lookout for a breakout growth opportunity, it’s important to look where others aren’t. And, in that case, it’s hard to argue against the exploding potential of preventing cybercrime. Although estimates differ, cybercrime is an undeniably lucrative… Continue Reading →

4 Industries Poised to Benefit from AI

For many of us, our experience with artificial intelligence (AI) may be, for lack of a better way to put it, “helpfully cool.” That can mean asking Amazon’s Alexa to play a particular song or querying Google’s Home to see… Continue Reading →

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