Author

David Scott

Marketing Superstars: Interview with Richard Krevolin, author of The Hook

From writing Hollywood films to shaping powerful brand narratives, author Richard Krevolin certainly knows a thing or two about how to craft a good story. While Krevolin was a screenwriting professor at USC, dinner with the CMO of Unilever’s hair… Continue Reading →

Marketing Superstars: Interview with Magnus Jonnson, CMO of A.T. Cross

For nearly 170 years, A.T. Cross has been a symbol of luxury, achievement, and societal excellence. Now, as technology takes over and the days of seeing the written word become arguably numbered, CMO Magnus Jonsson turns his focus to keeping… Continue Reading →

CMO Radio: Interview with Tron Jordheim, CMO of Storage Mart

In the age of social media, it’s easy to forget that mass email blasts, sponsored Tweets, and LinkedIn campaigns aren’t the only ways to advertise. Believe it or not, taking out physical ads in Yellow Pages isn’t as outdated as… Continue Reading →

CMO Radio: Interview with Jeff Harry, VP of Marketing & Fun Play-Well Technologies

What happens when you mix curiosity, kids, and Lego? A sustainable marketing vision, a whole lot of fun, and the next generation of innovative engineers.   Play-Well TEKnologies launched in 1997 and began with the sole focus of drumming up… Continue Reading →

CMO Radio: Interview with Brian Collins, CMO of Angel Hack

It started with 25 attendees to an SF hackathon. Four years later, AngelHack’s community is 50,000 strong, with over 300 hackathons under its belt in 96 cities worldwide. And the company just keeps growing.   AngelHack’s mission is simple: to… Continue Reading →

CMO Radio: Interview with Rodrigo Sierra, CMO of American Medical Association

Restoring relevance to a once thriving national medical organization is a significant challenge, but the American Medical Association is demonstrating that with an aggressive, personal marketing strategy, anything is possible. The AMA, a 168-year-old organization, was formed by a small… Continue Reading →

CMO Radio: Interview with Heather Newman, CMO of Content Panda

Losing your job is tough for everyone, and high-level executives are no exception. It’s the circle of life! Parting ways with a company can be difficult, but it also paves the way for your next professional venture. No one emphasizes… Continue Reading →

CMO Radio: Interview with Jennifer Dominiquini, CMO of BBVA Compass

At BBVA Compass, banking is no longer a mundane task on your day’s to-do list — it’s an experience.   BBVA Compass is a US banking subsidiary, committed to helping its customers give back to their communities and “bank on… Continue Reading →

CMO Radio: Interview with Kevin Frisch, CMO of GSN Games

  How do free-to-play online games turn a profit? The week’s episode of CMO Radio welcomes Kevin Frisch, CMO of GSN Games, to discuss in-app currency and customer acquisition.   GSN Games brings the excitement of Vegas to your computer… Continue Reading →

CMO Radio Interview: Robbie Kellman Baxter, Author of the Membership Economy

About The Episode A special edition of CMO Radio, as we bring author Robbie Kellman Baxter, the author of The Membership economy. Robbie Kellman Baxter is the author of The Membership Economy, a consultant, and a speaker who has been… Continue Reading →

CMO Radio: Interview with Brian Miske, CMO of KPMG

About the Show In this episode, CMO Radio brings on Brian Miske, the CMO of KPMG. The once well-known accounting based service provider has widened their reach into multiple fields and views itself now as a professional services organization.  … Continue Reading →

CMO Radio Interview: Ken Herron, CMO of Unified Inbox

About the Episode In this episode, David brings on a social media wizard, Ken Herron who is the number two ranked CMO on Twitter. Herron brings up incredibly strong ideas from engaging your audience to making sure you create revenue… Continue Reading →

CMO Radio: Interview with Jerome Nadel, CMO of Rambus

About the Show Jerome brings a unique marketing perspective to his role as CMO to Rambus. With a PhD in psychology, Nadel has his focus on some factors of marketing that a lot miss very easily. He believes that marketers… Continue Reading →

CMO Radio: Interview with Margaret Molloy, Global CMO of Siegel+Gale

About The Show In this episode, David sits down with Margaret Molloy, the Global Chief Marketing Officer and Head of Business Development for Siegel+Gale. Siegel+Gale is a global branding agency that has been concentrating on simplicity for over 40 years… Continue Reading →

CMO Radio: Interview with Michael Guillroy, VP of Marketing of Texas Instruments

About the Show CMO Radio welcomes Michael Guillroy, the Worldwide Corporate Brand Communications of Texas Instruments. We may think of Texas Instruments for their calculators, but they have more than 100,000 products in their repertoire. Learn how Michael uses a… Continue Reading →

CMO Radio: Interview with Jascha Kayaks-Wolf, Former CMO of BitTorrent

About the Guest Prior to joining Mozilla, Jascha most recently served as CMO for BitTorrent. Jascha’s marketing specialties span B2C and B2B including product positioning, marketing strategy, marketing technology, demand creation, brand building, brand repositioning, organizational improvements, agile marketing, and… Continue Reading →

CMO Radio: Interview with Jen Compton VP of Marketing Boston Bruins

About the Guest Jen Compton serves as the Vice President of Marketing for the Boston Bruins and TD Garden. She directs integrated marketing and digital campaigns to support the diverse Boston Bruins and Garden business lines, including ticket sales, the… Continue Reading →

CMO Radio: Interview with Sheryl Adkins-Green, CMO of Mary Kay

About the Guest Sheryl Adkins-Green serves as Mary Kay’s Chief Marketing Officer. Sheryl leads the company’s global marketing strategy, new product development, advertising, digital marketing, social media, and customer insights to drive long-term growth and support the more than 3… Continue Reading →

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