Author

Angelo & Ami Zammit

East Coast Loyalty now part of the billion dollar waste management industry

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  As of August of 2018 ECL has found yet another way to tap into a billion dollar industry. Co-… Continue Reading →

Massachusetts Gas Explosion hits Lawrence – Andover and North Andover

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Several fires are burning in the Lawrence area after a reported issue with a high pressure gas main. This… Continue Reading →

East Coast Loyalty wins two GlobalTrend Awards in 2018

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Contact: Angelo Zammit & Ami Pancholi                                                                                 8-11-18 East Coast Loyalty Info@EastCoastLoyalty.com (800) 214-8085 FOR IMMEDIATE RELEASE East Coast Loyalty… Continue Reading →

East Coast Loyalty Co-founders Have Touched Into the Auto Industry with ECL Auto Motors

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  ECL Auto Motors a subsidiary of East Coast loyalty has tapped into the auto industry by working with and… Continue Reading →

East Coast Loyalty named 2018 Massachusetts Family Business of the Year Finalist.

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  About East Coast Loyalty: East Coast Loyalty is a multi-award winning digital marketing agency who specializes in loyalty rewards… Continue Reading →

East Coast Loyalty Named 2018 Platinum and Gold Hermes Awards Winner

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2018 Beverly, MA – On May 15th 2018 East Coast Loyalty was… Continue Reading →

Police issue warrant for Conor McGregor, Possibly Facing Jail Time For Bus Fight!

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Today, April 5th 2018 is a sad day for not only Conor McGregor and fans but the whole UFC.  Conor McGregor… Continue Reading →

East Coast Loyalty Wins 2018 Muse Creative Awards

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Beverly, MA MArch, 30th, 2018 Out of more than 1,350 submissions from 37 countries, East Coast Loyalty… Continue Reading →

Sacramento Police kill Unarmed man Stephon Clark in grandmother’s yard

Reading Time: 5 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Well, here we are again, another sad story of a young 22 year old black man shot… Continue Reading →

California 3 Strike Law – Cruel and Unusual Punishment or Not

Reading Time: 5 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Wiki Reference: “In the United States, habitual offender laws (commonly referred to as three-strikes laws) were first implemented on March 7, 1994 and… Continue Reading →

East Coast Loyalty Brings Home Two AVA Awards in 2018

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty started 2018 off with a bang by earning itself two AVA Awards on Wednesday, February 1st, for Animation (Digital… Continue Reading →

Social Media is Marketing Not Sales

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  The reason for this article is intended to encourage the small businesses to utilize social media as… Continue Reading →

Man Shot to Death in Lowell MA the Day After Valentine’s Day in a Fit of Road Rage

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty    At approximately 12:45 pm Thursday February 15th Peabody native Marc Devoe 34, was on his lunch break with… Continue Reading →

Two powerful American War Vet Foundations Team up To Make a Powerful Impact and Statement

Reading Time: 5 minutes Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  American Veterans of War located our of Boston, Massachusetts and Love a Michigan Vet… Continue Reading →

East Coast Loyalty Snags One Dotcomm and Two Marcom Awards In 2017

Reading Time: 3 minutes Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  2017 has been a great year for East Coast Loyalty, snagging up… Continue Reading →

East Coast Loyalty Nominated For Two Marcom Awards

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi Angelo & Ami are regulars on the Radio Talk Show “Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty has been nominated for two Marcom Awards in 2017… Continue Reading →

Las Vegas Shooting leaves more than 50 Dead and 400 Plus Wounded – Stephen Paddock Named Gunman by Police

Reading Time: 2 minutes Contributors: Angelo Zammit & Ami Pancholi Co-Founders of East Coast Loyalty October 1, 2017  – At least 50 people have been killed and over 400 wounded after a gunman opened fire from the 32nd floor at the Mandalay Bay Casino in Las Vegas –… Continue Reading →

Hugh Hefner: King of the Iconic Playboy Mansion and Founder of Playboy Magazine Dies at Age 91

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Born Hugh Marston Hefner on April 9, 1926 in Chicago, Illinois to parents Grace… Continue Reading →

Impulse Buying: What makes the customer bite the bait?

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Impulse Shopping: Welcome To The World Of Marketing Tactics You ever… Continue Reading →

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Reading Time: 5 minutes   Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  What has marketing come to? Is it good or bad that we… Continue Reading →

East Coast Loyalty Marketing Agency Named The 2017 DotComm Awards Gold Winner For Website Design And Creativity

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  We are excited to announce that our team has won the… Continue Reading →

Local Business Listings: Why They’re So Important To The Small Business

Reading Time: 8 minutes Contributor: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Why are so many business owners not utilizing such an important… Continue Reading →

10 Apps That Will Enhance Your Business or Facebook Fan Page

Reading Time: 7 minutes Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Are you utilizing your business or Facebook fan page to it’s full potential? If… Continue Reading →

Conor Mcgregor vs. Floyd Mayweather – August 26th 2017 – Fight of The Century and Predictions

Reading Time: 3 minutes Contributor: Ami D. Pancholi  Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Conor Mcgregor and Floyd Mayweather will air it all out tonight (August 26th 2017)… Continue Reading →

Pay Per Click AKA (PPC) Pros And Cons

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per Click aka PPC as most call it. By the end of reading this article you should have a better understanding of what it is PPC is intended to do as well as if it is a right fit for your marketing strategy or better yet, in your budget. ppc-Pay-per-click-pros-cons Sometimes it doesn't always make sense to us on why we feed into a certain trend. Rather we just follow it with high hopes of a great return. Sometimes or should I say most times, digging in deeper we find much things can be done on a lesser scale or often a cheaper solution. Yet and still we all have different needs and PPC could be one for you. In case you still do not know what PPC is completely, I have referenced the definition from wordstream: - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It seems as though PPC has become a major player in the advertising industry in the past half-decade or better. With companies like Google AdWords, Yelp and Bing promoting it heavily puts business owners in a trustworthy positioning seeing its coming from reputable sources so to speak. These corporations whom seek to gain the highest profits sell you on the hopes of gaining better SEO ranking, cutting out competition and gaining you more business simply by placing your little add to appear alongside the results in a search engine in a predominantly dominant spot, thus allowing your services, products or goods to appear ahead of the competition and drawing potential customers to your business via some sort of call to action placed within the ad. This all comes at a price, all which depends on particular keywords that determine the demand of what it is you are providing. Meaning how many potential customers are searching for what it is you provide as a business. So when determining how much PPC will inevitably cost, you must take into consideration many factors. The biggest being your budget. PPC could cost one dollar per click or let’s say twenty dollars per click. It’s a fluctuating scale that changes by the minute as if it were the stock market. Let’s determine and break down the pros and cons of PPC to see if A; this is a good fit for your business or B; it’s just not worth the ROI. I mean after all. Pros-and-Cons-to-Pay-Per-Click-Advertising-PPC PROS & CONS OF PPC: Ok, let's begin with some cons if you don’t mind. I prefer saving good impressions last. I myself do not like to leave my readers with a sour taste in their mouth. After all, I do want you all coming back for more, lol. CONS OF PPC:
  1. Bidding wars- This happens when two plus advertisers are fighting, or shall I say competing for a top spot ad position, which can eventually turn into a pricy "bidding war" where no one truly wins. It's important to remain focused on the issue at hand which is the numbers. Being sidetracked can take your eyes of the prize.
  2. Charge for each click - It's pretty hard to run a successful PPC campaign without having a relatively heavy budget, seeing that the price per click varies depending on the keyword and position. PPC is very expensive for most small business owners. Take keyword "Insurance" for instance. "Insurance" still remains one of the most costly keywords. So much so that advertisers are often paying an upscale of over $50 per click, crazy huh?
  3. People often tend to ignore sponsored ads- Recently a Google survey revealed that 85-percent of people claim to ignore sponsored listings when searching via Google. It’s true; Most of us are too caught up in our own worlds or too busy reading our ex-girlfriend or boyfriend Facebook post to even notice it. I have to admit to tuning out advertising when I search or post my status update on Facebook, which is unfortunately a bad look for the PPC advertisements trying to get me to click.
  4. Choosing the wrong PPC marketing company- Most of us are much too busy to really dig in and do the research on what’s truly best for us, both financially and sensibly. Although a lot of marketers seem to think they’re the number one marketers on the planet, that spike in confidence couldn’t be more deceiving to one’s self. The fact is; it takes an enormous amount of knowledge and knowhow to truly capitalize on a ppc campaign. Placement multiplied by timing equals success. A true marketer knows both these things. In my own experience 90% of a sale comes from someone whom is waiting for the answer. They already want what you’re pitching, or have been thinking about it for quite some time now. Try to stay away from marketers whom are not willing to answer every question you have and expect you to leave it all in their hands without any understanding of how they plan to implement a successful campaign strategy. The biggest red flag is when a marketer tells you that’s what you’re paying them for. Let us do all the work and you just focus on running your business, LOLOLOLOLOLOL….. To just sit back and have no input on where your putting your money is foolish and with respect a very stupid thing to do. Even more so stupid for a so called professional marketer to assume that would even one; be beneficial, or two; unfold into a success story of a campaign.  Only the business owner can truly know his or her own business. There is a lot more than a simple promotion that goes into a great ppc campaign. Most importantly, we need you! Markets have a tendency to just want money and not become familiar with each business owner’s needs. No two businesses are the same, that’s something that cost me a lot of money to learn. An expensive investment that was well worth the lesson.
  5. Every Single Visit Costs - Yes you heard that correctly, every single little click you get from a potential customer is costing you dollars. And let’s say for giggles that you are able to convert even half of those searchers clicks into leads or customers, — since every little click costs, the ones who are just browsing around for fun whom you will never convert just made this already pricy campaign of yours a lot more expensive. That reality is why PPC success requires a combination of keyword management, compelling ads and optimized landing pages that persuade visitors to submit their contact information or make a purchase.
  6. Visibility Doesn’t Mean Conversions - Many businesses get super excited when setting up their first AdWords, Bing Ads or Yelp Ads campaign, only to discourage themselves when realizing their ads aren’t generating any traffic. In order for a PPC campaign to drive results, every piece of the campaign has to work together. The campaign must target a set of keywords that people actually search for and that are a good match with your business. Then the ads have to be optimized to grab searchers’ attention and compel them to click.
PPC 1   PROS OF PPC:
  1. Get Seen Immediately - SEO is a strategy that requires a lot of time as well as patience. It takes between six to twelve months or sometimes more, reaching the first page of google results for competitive keywords and phrases. Now, SEO is super important and draws organic traffic to your website so no, I’m not telling you to put it on the back burner, rather combine the two SEO and PPC together. Pay-per-click marketing is a great complement to SEO. With PPC, you can set up a campaign and start bringing in targeted traffic in less than 48 hours.
  2. Track your ads in real time - This is extremely important in respect to in a way it's putting a face to your viewers. It will show actual demographics and profiling data, turning them from just a number to actual people!
  3. Retargeting - which is a great way to draw those potential customers that slipped away back in; It hurts when you spend thousands of dollars on a campaign and end up losing business because someone forgot to follow up on their thoughts or just weren’t ready at the moment. Reaching back out to the same person over and over allows you to plant a seed in their heads. It’s a process but what you’re doing is training them to become exceptive of what you’re selling and persuading them into biting the hook. When a person sees something over and over they remember it, they store it, think about it and make a decision. Not everyone is easily convinced so being repetitive is a good method to helping them decide.
  4. Exposes your business both locally and globally- which is huge as far as branding goes. I am a big fan on brand development. This brings me back to PRO 3 where when someone sees an image or ad over and over they begin to gain a sense of trust. Not to mention, how can a potential customer buy of you when they don’t know you exist. It’s simple mathematics really. The more your business is out there the better odds you have of getting more customers and repeat business.
  5. Quick results -I don’t think you need me to state the obvious on this one do you. But just in case, let’s give an example. You are a new business and you just opened the doors. Your offering a grand opining promotion and want to get the word out there asap, so you log on to Facebook a create a post. Ok, so now what? You sit back and watch the floodgates open up, not happening. You might get a few customers if that, but for one you potential audience is most likely peanuts compared to a PPC ad. Depending on your marketing budget you could reach hundreds of thousands of potential customers that are specifically looking for what it is you’re selling via PPC.
  6. You can reach your target consumer at the right time with the right ad - With PPC’s location targeting and delivery options combined with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
  7. Full Control- The great advantage about PPC is that it allows you full control of all aspects of your Pay-Per-Click management campaign such as how much you bid, how long the campaigns run for, what keywords to target and the overall cost of the campaign.
Now that we have gone through several PROS & CONS about PPC which I can assure you there are plenty more of both, i would like you to make your own assumption on whether or not this is a tool you see your business benefiting from. Either way I suggest to always giving something a try at least once. How else can you really determine the outcome? My word means nothing in the end, because what does or does not work for me may or may not work for you. I hope this article has helped you better prepare yourself if you have plans to do PPC or is actively doing it. If you are not currently utilizing PPC as a marketing/advertising strategy and are interested in doing so I will provide a few companies whom specialize in such services. Again, thank you for reading and please like, love, share, follow and comment below. ppc-expert PPC PROFESIONALS: 1.) East Coast Loyalty 2.) Get Xperts 3.) Consistent Conversion 4.) Click Path 5.) WordStream 6.) JumpFly To learn more about other marketing services that offer great benefits to your business, check us out at East Coast Loyalty! [caption id="attachment_11265" align="aligncenter" width="150"]East Coast Loyalty Logo - PPC- Pay Per Click - Mobile Marketing - Text Message Logo Trademark: EastCoastLoyalty.com[/caption]

CONNECT WITH EAST COAST LOYALTY VIA SOCIAL MEDIA

website for East Coast Loyalty    facebook    ECL - East-Coast-Loyalty    East Coast Loyalty Twitter     ECL Instagram    East Coast Loyalty linkedin    ECL-EastCoastLoyalty google plus    East Coast Loyalty on Pinterest    yelp-customer-reviews    ECL BBB Certified A+

RADIO SHOW:

biz talk radio & East Coast Loyalty

LISTEN TO EAST COAST LOYALTY ON THE PRICE OF BUSINESS WITH KEVIN PRICE 

Reading Time: 9 minutes Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per… Continue Reading →

© 2018 — Powered by WordPress

Theme by Anders NorenUp ↑