About the Guest
Sheryl Adkins-Green serves as Mary Kay’s Chief Marketing Officer. Sheryl leads the company’s global marketing strategy, new product development, advertising, digital marketing, social media, and customer insights to drive long-term growth and support the more than 3 million Independent Beauty Consultants. As CMO, Sheryl’s goal is to strengthen Mary Kay’s position as an irresistible beauty brand around the world.
About the Episode
In this episode, David sits down with the Chief Marketing Officer of Mary Kay, Sheryl Adkins-Green. Mary Kay is a 52-year old beauty brand that uses a direct selling model, making the marketing for the company different than others. Three million independent saleswomen in over 40 countries to the equation creates a unique marketing challenge. Find out how Sheryl uses her direct sales force as brand ambassadors, social media with a direct selling model and face-to-face marketing in this episode of CMO Radio.