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About the Guest

Jen Compton serves as the Vice President of Marketing for the Boston Bruins and TD Garden. She directs integrated marketing and digital campaigns to support the diverse Boston Bruins and Garden business lines, including ticket sales, the Premium Club, corporate partnerships, retail, family shows and concerts; and oversees brand management, digital strategy, advertising, creative services, community relations, and grassroots initiatives for the building as well as the club.

About the Episode

In this episode, David sits down with Jen Compton, the Vice President of Marketing for the Boston Bruins and TD Garden. The Boston Bruins have a rabid fan base desperate for content, forcing the marketing efforts to be all about servicing the fans.  From social media to creating a television show Jen has done it all for the fans.  Find out what’s next for Jen and the Bruins as they continue to drive content to their fans during the newest episode of CMO Radio.

 

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