About the Guest
Prior to joining Mozilla, Jascha most recently served as CMO for BitTorrent. Jascha’s marketing specialties span B2C and B2B including product positioning, marketing strategy, marketing technology, demand creation, brand building, brand repositioning, organizational improvements, agile marketing, and sales enablement.
About the Show
CMO Radio welcomes Jascha Kaykas-Wolf, former CMO of BitTorent (now CMO at Mozilla) to discuss how to apply the agile methodology to your marketing program. Gain insight into how Jascha helped the company persevere through the negative publicity that comes with being a brand closely associated with pirated content. Additionally, learn how Jascha creates a dynamic platform for marketing a brand with multiple products.
https://soundcloud.com/cmo-radio/bittorrent
