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About the Show

CMO Radio welcomes Michael Guillroy, the Worldwide Corporate Brand Communications of Texas Instruments. We may think of Texas Instruments for their calculators, but they have more than 100,000 products in their repertoire. Learn how Michael uses a 360-degree customer engagement view to go beyond a standard B2B company and into what he calls an E2E (Engineer to Engineer) company.

About the Guest

Guillroy is a brand and marketing professional with over 25 years of worldwide communications experience. He brings extensive international marketing and communications experience including EMEA, China, Japan, Taiwan, and India. He carries a reputation for recruiting and mentoring high caliber marketing teams and is repeatedly recognized as the “go-to guy” to get things done on time, on budget and well above expectations.

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