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Everywhere you turn in the technology market another company is claiming to have a breakthrough, game-changing innovation. The company will say – with an excited, child-like glee – that they are creating an entire new market or product category, where their company is the only vendor. They will hire salespeople to convince buyers that they have an unmet, never-before-realized business problem that only their product can fix.

Read the rest of the post on Forbes.

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