Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Ella Prutting. Here’s that interview
About the interviewee
Ella Prutting is a principal manager at Reputation Impression. Ella has been with Reputation Impression since 2011 and has been essential to the company’s growth and success, particularly in the development of our social media services.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Reputation Impression is a leader in the online reputation management services. We are a family owned business started in San Diego, CA in 2010 with a staff of just under 50 employees.
We specialize in helping businesses gain an advantage by optimizing their online presence through social media campaigns, local optimization of online directories, website design and if need be, cleaning up negative content while shining spot light on the positive.
What type and size of companies do you have as clients?
We work with service based businesses of all sizes and in every industry. While our clients are predominantly in the medical, auto and hospitality industries our service is beneficial to all business with an online presence and every business needs an online presence these days.
What comes to mind when you see this topic?
Revenue loss! I hope I have every business owner’s attention with that statement. Social media is a free marketing platform that every business should be utilizing and utilizing properly. It allows businesses to reach potential new customers, keep their current customers engaged and brand their business name.
What are the best practices when it comes to this issue?
We live by the 80/20 rule when posting content to social media sites for our clients. One of the ugliest mistakes a business can make is posting too much content that is industry or business specific. Social media should be just that, social. Spamming your followers with your promotions or posting only business specific content is the quickest way to lose followers. Know your audience and share content that will engage them. On all social media sites keep content to 80% general, social, engaging content in an attempt to capture likes, comments and shares and 20% business or industry specific. The goal is to have your social media followers engage with your content that way your business is exposed to people in their networks. The more you can get your followers to engage with your content the more people your business will be exposed to increasing your chances for new business.