A website is a powerful tool for any business, and it’s important that what you create is something that’s super professional and is only going to help your business go from strength to strength. The online and digital world is incredible and brings so much more to the table. So in order to take advantage of having a website, here are some tips and tricks that can help boost traffic and attention to it.
Don’t Be Afraid Of Self-Promotion
Self-promotion is the best way to really sell your website, and it’s good not to be afraid of doing it. Everyone has to start somewhere, and if you’re not talking positively about your business or with confidence, then how will anyone know the incredible work that you’re putting into your business and what’s being churned out because of it? In this day and age, you need to not be shy about self-promotion. So start by speaking about it to your clients, let them know what’s going on with the site where that’s through your mailing list that you’ve grown or when you’re networking at events. Always look for opportunities where you can promote your website or show it off. Your business cards should also have your website on them and any literature that you might hand out or distribute.
Have A Budget For Advertising
Advertising is another way of getting your website out to the masses, and it’s handy to have a budget assigned to it specifically. There are many ways in which you can advertise your website, but you want to figure out what result you’d like to get from these paid campaigns and advertisements. Do you want to boost the traffic to the site in general, or are you trying to sell more of one product than another and therefore want to link any adverts to that page specifically? The result you want might be slightly different each time, so make sure you carefully consider what you want from each paid promotion. There are, of course, many platforms to advertise on. Social media sites do prove to be the most popular, but you might also want to consider high-ranking sites and pages that may advertise spots on that page as advertising space. Reach out to these companies and drop a pitch to them, asking about advertising space. Don’t mention any prices initially as they may have their own media packages or potentially don’t charge, so be wise with your approach.
Work On SEO
The word SEO for many, can be something that makes them draw back in fear or with a disapproving sigh. SEO (search engine optimization) is what helps bring your website to the top of the Google search engine. The more richer in quality a web page is, the higher it will climb the ranks, and that as a result, will bring you more traffic and more attention. This might be something you have an awareness of and can do to a certain extent. The only problem is that SEO and the tricks you need in order to rank higher is constantly changing. Therefore, you may want to think of getting extra hands on deck to work the technical side of your website from the anchor text to the rate at which your pages load up. Look for companies that are reputable and have plenty of experience and possibly connections with Google so that they can offer the best advice. This might be something you outsource for a while or to look at hiring someone to specifically work on boosting the SEO of your website on a daily basis. And when it comes to this part of your website, it definitely is worth having someone work on it full-time if you have the financial ability to do so. It’s an ever-changing environment and one that you want your website to always come out on top.
Get Your Social Media Platforms Set Up
Social media is certainly established in most businesses now, and if you haven’t got social media, do you even exist? That’s the attitude that many have to those businesses who don’t have social media, and it almost takes a knock at your professional appearance. If you haven’t already done so, get your social media platforms up and running. Don’t start creating too many because some platforms might be better for your business than others.
Having social media and connecting it to your website and vice versa, can certainly help boost traffic. If you’re cross-promoting on social media, then you’re hopefully bringing those customers and viewers over to your website. The power of social media now is that its reach is on a global scale, and that’s something many businesses want to take full advantage of. Why not give your business the best shot of going global? Social media can also help you connect with your customers on a more personal level, which is something you need when it comes to selling products or services on your website. The more conversation you can create about your brand or the things you sell, the more your website will rise through the pages on Google. It all goes towards the greater good of your company, so use social media platforms to your advantage. Create profiles and start churning out lots of promotional and non-promotional content to build your audience.
Create Content Of Varying Lengths
Your website is worth having a blog, regardless of the type of business that it is. Why is that? Well, it’s so you can further entice your viewer to become a customer. If you run a clothing line, then having a blog enables you to create content around the clothes you wear. You could create style guides or articles in relation to clothing and fashion in general. As you create more content, the traffic you have on your website will slowly increase as it becomes recognized through other channels and sites. With the blog aspect, you want to be creating plenty of content. Try varying between the lengths of content that you provide, and if you can, try to post something every day. This might not be possible, to begin with as your resources might be limited, but it’s something you should aim to do.
Do Guest Posts On Other Sites
Talking of blog posts, guest posting is one good way of getting more traffic to your site from outside sources. Other websites are going to have their own traffic, and if you’re able to create posts on other websites and that enable you to link back to your site, their traffic becomes yours. Try to cold pitch to other websites and try to find higher-ranking sites that are going to boost yours in return. Try to create a bank of content that you can rely on when it comes to handing it out to other sites to guest post. The more, the better!
Post Content On LinkedIn
And finally, use the power of LinkedIn when it comes to your content that you have already published on your site. This platform is powerful because a lot of people use it for their business profile, and if you’re promoting it on your own profile, it’ll hopefully get the attraction from other business types that could open up more opportunities for you in the future.
Your website can be a powerful thing for business, so don’t deny your business opportunities that come from having a popular website. Use these tips to improve its success!