Sometimes when people get together, they may not realize the potential of what they are creating. I had a recent opportunity to meet an innovative pair who were working on creating what they believed would be an app only therapists may be interested in, but they recently found out their product may have more reach than they thought. James Crowson and Kibby McMahon are the brains behind PocketLab. Kibby is a Ph.D. student studying psychology at Duke University and her partner James is the lead designer and developer. James has spent time working as a technology consultant in London before moving to Berlin to work at a start-up. He recently graduated with a Master’s Degree from NYU and has focused on building software since then. Prior to her attendance at Duke, Kibby spent time in NY and Berlin participating in cognitive research. Together their skills have been put to good use designing PocketLab, a web tool that lets you design and conduct your own mobile studies and surveys.
What does PocketLab Do?
PocketLab lets you conduct research on your clients (or on yourself – keep reading for explanation). The research is emotion or behavior based. You design the questions you want answered, your clients respond by completing the survey at what ever time or multiple times you set, and the data is collected by the app. It’s that simple.
How does PocketLab Work?
You design your study surveys in the web interface. You write your own questions, pick the types of responses you want to give your participants, select the participant groups, and design the implementation of the survey (daily, multiple times, every other day, etc.). The app collects your data for you.
What about Data Security?
To read the rest of the article and listen to the Podcast Episode, click below to be taken to the Coaching Through Chaos Podcast webpage.
listen to Kibby McMahon and James Crowson talk about the PocketLab App at CoachingThroughChaos.com