Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Ron Matros.Here’s that interview.
About the interviewee
Ron Matros, CEO, Content Raven
Ron Matros is an experienced CEO who has an impressive track record of leading emerging, high-growth software companies to success. Prior to joining Content Raven as CEO in 2012, Ron served as CEO and president of Inmagic, Inc. He also held leadership positions at MetaCarta, Inc., and iConverse, Inc., where he was responsible for building the company’s profile in the U.S. and raising capital. Previously, he successfully managed both OpenMarket, Inc. and FutureTense, Inc., as separate business entities, and served as CEO after the companies merged.
Ron’s extensive experience, passion and commitment have earned him a solid reputation as a leader who operates with integrity. His leadership and vision have helped drive the entire Content Raven team to produce high-quality, intuitive products that deliver lasting value for both customers and investors alike. Ron holds an MBA from Northeastern University.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Content Raven was founded in July 2011. We are headquartered in Marlborough, Mass. (just west of Boston), and we have 20 employees in Marlborough and internationally. We work with large high tech manufacturing companies to small and medium-sized business. We focus primarily in high tech, training, financial services, healthcare and legal.
What type and size of companies do you have as clients?
We focus primarily in high tech, training, financial services, healthcare and legal. The sizes of companies we work with range from $2B+ to $20M in annual revenues.
What comes to mind when you see this topic?
Opportunity. The medical and legal industries can both benefit from data-driven marketing, and they historically have been underserved in this functional area. Data-driven marketing allows for new engagement from clients and prospective clients, and creates better long term relationships. We believe that data-driven marketing is critical to giving your customers and prospects great information, when they want it, and to continue to nurture them through the entire lifespan of working together. Both medical and legal can benefit from this.
What are the best practices when it comes to this issue?
Give medical and legal customers great information, when they want it. Measure engagement with the content and messaging that you produce for your prospects and clients. Serve these prospects and clients more information in a timely manner to help them make decisions – when they want to. Marketing, messaging and content is not one size fits all – it can, and should be tailored for the person who is engaged, reading, researching and making important decisions. Knowing what people want to read and when helps the relationship in the short and long term.