Tag

business

Master Your Customer Service With These 4 Steps

Nearly every business owner will tell you the key component to success is solid customer service. Having said that, why do so many businesses struggle with it? Let’s look a little further into this. For one, customers are more likely… Continue Reading →

3 Tips for Scaling Your Startup the Right Way

While many people dream of attaining business success, they tend to be unprepared when they finally hit that benchmark. But while you don’t want to put the cart before the horse, you need to plan ahead to be ready to… Continue Reading →

4 Handy Tips and Tricks on How to Buy a Business

It’s not every day that we wake up to the news of someone wanting to sell their business. So, whenever it happens, it is always a huge deal. As the business owner who has finally decided to make the sale,… Continue Reading →

5 Tips To Start A Used Car Parts Business

The automobile industry has seen an upsurge since Henry Ford first introduced it in 1896. More than a century has passed by and the advancements are quite clearly visible. There are often a significant number of working parts in a… Continue Reading →

Running a Construction Business? Why You Should Invest in Safety Gear Like Work Boots

Construction is no desk-bound job. Workers in this industry are on their feet all day, and face any number of hazards that could crush toes, puncture soles, or present uneven walking surfaces. Evaluating the workplace is an important step (pun… Continue Reading →

9 Important Reasons to Hire an Experienced and Reputable SEO Company for Your Business

In the competitive online marketplace that exists today, business should always be conversant with the latest marketing strategies and tactics to attract and even retain customers and keep growing. If you want your business website to rank well on the… Continue Reading →

7 Simple Ways for Effective Logistics Management

Every successful business owner knows that he or she wouldn’t have such a booming company without being an effective manager that gets things done. The fact is: there is always something in the process that requires improvement. However, improving logistic… Continue Reading →

3 Underrated Social Media Platforms That’ll Boost Your Business

With well over half the world’s population connected to the internet, it should come as no surprise that over 3 billion internet denizens use social media platforms each month. While you’re probably familiar with the big players, such as Facebook and Instagram,… Continue Reading →

5 Best Cities to Start a New Business in 2018

As an entry-level entrepreneur, you’re hoping to open up a business. Perhaps you know exactly what you want to sell. Or, maybe you’re still figuring that out. Either way, you are curious to understand the best location to set up… Continue Reading →

What Should You Choose as the Dream Destination for Setting Up Business on Foreign Soil?

The island state of Singapore has become one of the brightest spots on the world map as in ideal location for business. First, Singapore established itself as a dynamic city with immense business potential and then it opened the gates… Continue Reading →

Can You Run a Business While Going Through College?

College… we have all been there. Lots of money to spend on university, paying for books, dorm, living expenses, the list can go on forever. In this constant struggle, however, some of us see great opportunities. It is no secret… Continue Reading →

East Coast Loyalty Co-founders Have Touched Into the Auto Industry with ECL Auto Motors

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  ECL Auto Motors a subsidiary of East Coast loyalty has tapped into the auto industry by working with and… Continue Reading →

Dos and Don’ts of Franchising for Beginners

  Buying into a franchise business is often thought of as easy or less risky. Some even think that there is little work required as soon as you make the commitment and sign the franchise agreement. Nothing can be further… Continue Reading →

5 Services Worth Investing In

Each business is different, and therefore each business will need different tools to make it work as it should. However, no matter what kind of business you run, there are some services that are always worth investing in. We’ve put… Continue Reading →

How Small Businesses Can Save Money on Insurance

If you own a small business, then you know that every dollar counts. This isn’t hyperbole, it is a statement of fact as every dollar saved can make the difference between growing your business and needing to shut your doors… Continue Reading →

6 Things to Do Before Starting a Business

A business is a huge commitment that will take up your time and resources. Starting a business should thus be backed by a proper preliminary overview of plans, goals, and a clear mission. Running a business in 2018 might be… Continue Reading →

5 Benefits of Renting Business Premises

Buying business premises is a big financial commitment. And finances is the key issue with most small and medium sized businesses. However, according to Samuel L. Bryant Investments in Houston, a warehouse for lease is a better option than buying… Continue Reading →

The Art of Compelling Business Communication on Social Media Platform

With the overall world statistics, it has been found that around 98% of the companies are presently active on various social media sites, which include Twitter, Facebook, YouTube, Pinterest, and others. Today, social media has a significant influence on the… Continue Reading →

Learning More About Running a Business

Running a business is not an easy thing to do. Everyone can agree with this notion. Sure, most people get stuck up in the phase of only talking about running a business and thinking about the benefits of it. They… Continue Reading →

Gaining Ground: What Type of Property Will Benefit Your Business the Most?

When drafting a business plan for the first time, most new entrepreneurs place finding a physical location at the bottom of their to-do list. But, although factors like what to sell, how to sell it and the prices to set… Continue Reading →

7 Ways You Can Set Up A Transportation Business

The transportation business has a wide range of scope in today’s world. But before you set one up you’ll need to decide the kind of services you wish to provide. It could be a taxi or limo service, a logistics… Continue Reading →

3 Ways to Save Money on Insurance for your Business

If you are own a business, you need insurance. It doesn’t matter if you have been running your business for 20-years or if you are just starting out, having the right insurance coverage will help to protect you from potential… Continue Reading →

How to Know If your Business is Performing well and the Tools to Use

  The success of any business depends on its strategic planning and subsequent management. Your business is up and running today because you made the right decisions based on the results of your market research, cost-benefit analysis, feasibility study as… Continue Reading →

4 Mistakes That Could Be Hurting Your Business

It is an exciting time when you decide to start up your own business. The rush of being your own boss creates a lot of enthusiasm. But it can also be overwhelming and detrimental to the success of your business…. Continue Reading →

How to Earn Good Money from the Comfort of Your Home

  Earning money doesn’t come easy but it is not a farfetched thought as long as you know where to look. Having a business from your own home sounds like a story that comes from a book but thanks to… Continue Reading →

The Price of Business and Media Partners Does Article Series on New York City

Kevin Price, host of the Price of Business show, recently spoke at the National Media Summit in New York city.  Whenever Kevin goes to New York — or any city — for business, he also becomes a tourist.  He did… Continue Reading →

Becoming an Essential Business That Everyone Relies On

Of all the business opportunities that are open to you, arguably one of the best ways to start a business that everyone can connect with is to open a company that everyone relies on. The more industries you merge with… Continue Reading →

How To Secure A Business Loan

If you have ever dealt with banks before, you are probably familiar with their strict regulations. Each financial institution operates in a unique manner, so you cannot expect the same experience when applying for business loans. While one bank may… Continue Reading →

How to Research a Business Opportunity

The success of an investment is heavily reliant on timing. Knowing what investments to make and when to make them is skill that many people would love to have but only comes naturally to an elite few. However, recognizing which… Continue Reading →

An Insight into the Subscription Box Trend

  As a business owner, it’s unlikely that you’ll have missed the latest ecommerce trend that has taken over the industry – the subscription box. Once used only to receive a monthly copy of your favourite magazine or newspaper, now… Continue Reading →

Follow These Steps to Sell Your Business

For many businesses there comes a time when it’s time to sell. Maybe the business isn’t doing well, or maybe the owner just wants to move onto something else. No matter the reason, when it’s time to sell, it’s hard… Continue Reading →

3 Quick & Simple Strategies To Build Your Business

  As you probably know, real estate is an investment that’s worth every penny later on down the road. You only have to remember the legendary story of Ray Kroc and McDonalds. (Some say Mr. Kroc cheated the McDonald family… Continue Reading →

Getting Organized to Save Your Business Time/Money

It’s hard to work efficiently with a cluttered, disorganized desk top, and it’s no less difficult to be productive in your small business absent a streamlined, organized approach to your daily tasks.   Lack of organization costs you time, which… Continue Reading →

East Coast Loyalty Wins 2018 Muse Creative Awards

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Beverly, MA MArch, 30th, 2018 Out of more than 1,350 submissions from 37 countries, East Coast Loyalty… Continue Reading →

5 Things to Consider When Starting a Catering Business

  Starting a catering business is no small task. There are a lot of things that you need to consider before starting your catering business. In this article, we shall explain the five most important ones. 1. Menu: You need… Continue Reading →

The Legal Considerations of Expanding Your Startup

  One of the most exciting prospects for the owners of a startup is that of scaling the business as and when the time is right. There are a number of ways this can be achieved, such as seeking out… Continue Reading →

Better Business Starts With an Excellent Website

  In today’s digital world, having a good company website isn’t just an added bonus to your business- it’s is absolutely crucial to its success. This is true even if you’re a local business who doesn’t sell their products online,… Continue Reading →

5 Reasons Why Bad Bosses Suck So Bad

Face it, we all know or have had bad bosses. It seems to be a given in the business world. It’s been true for decades. With all the intelligence, studies, coaching, schools, and programs, why do some bosses still suck?… Continue Reading →

Can UK Businesses Survive and Thrive in Post-Brexit Conditions?

Although Donald Trump never fails to make the headlines with a Twitter quip, the majority of British business owners have become quite concerned in regards to the recent Brexit developments. All technicalities or rhetoric aside, one simple question rises above… Continue Reading →

California 3 Strike Law – Cruel and Unusual Punishment or Not

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Wiki Reference: “In the United States, habitual offender laws (commonly referred to as three-strikes laws) were first implemented on March 7, 1994 and… Continue Reading →

4 Reasons to Consider a Separate Business Phone

Whether you’re just starting a business or you’re a freelancer, your phone situation is one of the most overlooked, yet integral components of a successful business venture. Early on, a separate phone may seem like an unnecessary expenditure, but the… Continue Reading →

How SEO Can Help Your Law Firm Grow

In order to survive and grow in an overly competitive market, what every law firm needs are new clients. More clients bring more business – so, if you want to attract them, you will need to implement certain methods to… Continue Reading →

How Not To Be Overwhelmed By Your Business

  Are you someone who can’t stop working every hour of the day, driven by a compulsion to succeed and a fear of what will happen if you take your foot off the gas? Do you feel the need to… Continue Reading →

How to Learn From Your Business Mistakes

  Mistakes are bound to happen when you run a business, whether big or small. However, the trick lies in identifying these mistakes and learning a lesson from them. When you know your mistakes, ignoring is not an option because… Continue Reading →

How to do Effective Marketing for your Business

  One of the most important things that you will need to do while you’re running your business is to do some marketing. After all, it wouldn’t be important at all what your product is all about – it wouldn’t… Continue Reading →

How To Start A Reseller Hosting Business

The web hosting business can seem like a great business. You buy some servers, sign people up and let them pay you monthly. After all, the selling hosting is just selling space on a server connected to the internet. Then,… Continue Reading →

Struggling with Self-Confidence? Try these 10 things

Clients frequently ask me one big question. It seems to haunt executives at all levels. Business owners and CEOs share a common bond for this one aspect of their ability to lead. Get bumped up one more rung on the… Continue Reading →

Tips To Help You Open A Private Lab Successfully

Making Your Private Lab Successful If you’re opening a private lab, you’re going to want to do the best you can with what you have wherever you happen to be. The nature of science often predicates some reliance on technology,… Continue Reading →

Why The Modern World Is The Most Friendly To Business

There has never been a better time to open and run a business. There are a massive amount of reasons for this. Of course, technology plays a pivotal role, but exactly why is this so? What does the business leader… Continue Reading →

Top Business Advice From 6 Revolutionaries Who Let Nothing Stop Them

Every morning I spend half an hour reviewing motivation videos on YouTube. These helps put me in the right frame of mind for figuring out what needs to get done, how to get those things done, and get them done… Continue Reading →

Why An Open-Door Policy (Literally) Is Essential For Business Success

Whether you’re new to the startup world or have a few employees and steady revenue under your belt, you’re no stranger to the concept of workplace culture. Even remote companies have unique ways of building culture and encouraging employee interaction… Continue Reading →

Tips to Make Sure Your Business’s Mobile App Works the Way It Should

Building a mobile app is about a lot more than just creating an interface where users can access information without first searching the internet. It means making sure you get the design right, but it also means making sure it… Continue Reading →

How to Start a Greeting Card Business

Greeting cards businesses have not been rendered obsolete by emojis and e-cards. In fact, in an increasingly impersonal digital world, the meaning and value of each physically given greeting card have increased. For many would-be entrepreneurs, greeting card businesses have… Continue Reading →

Three Ways to Get Your Business Noticed

If you run a business, and already have a website and one or two social media profiles, how well are they performing? Are you getting loads of visits and followers? Are you making sales and getting interactivity with your customers?… Continue Reading →

Amazon Buy Box – How it Works and How to Win It

The Amazon Buy Box is a privilege granted to a few considering that any person with access to the Internet can provide the service of selling products that someone else on the Internet is on the hunt for. Amazon has… Continue Reading →

6 Ways to Manage Your Business’s Expenses Effectively

  Every sound business should be concerned first and foremost with their bottom line. At the end of the day, your company needs to be profitable to remain viable. However, as the well-worn phrase goes, “you have to spend money… Continue Reading →

Funds To Fundamental: Doing More For Your Business

The way that people run their businesses is different between every company you can find. There are those out there with the skills to handle money, but others are better at talking to clients about their needs. At this point,… Continue Reading →

How to Find the Right Property for Your Business

Starting your own small business is more than just trying to create good products and services, it is also about being somewhere that your customers can find you. If you have a retail company, local trade can be the most… Continue Reading →

4 Remarkable Features That Increase Your Dealer Chat Success

  Are you using an auto chat software that’s tailored to earn you more money? Too many auto chat solutions have a one-track mind: delivering leads. And while qualified lead generation remains the invaluable core of auto chat software, are… Continue Reading →

How to Grow Your Business and Get Ahead of the Competition

   How do I grow my business? and How do I get ahead of my competition? These are just some of the questions that entrepreneurs ask every day. So, here are 5 tips that will allow you to answer both… Continue Reading →

Top 5 biggest money making industries 2017

  Making money has always been and always will be a thing people will look up to. Making money never gets out of trend, and it will stay that way until humanity lives. Some people alone make billions of dollars… Continue Reading →

How to Start a Food truck business

A new generation of street food lovers is encouraging budding chefs and fooopreneursto venture into the food truck business. Food truck culture is not new;however in today’s day and age it enjoys mass publicity and is widely regarded as the… Continue Reading →

Leaders: So Much for Good Intentions

There’s an old saying in management and leadership training. Good intentions make sense, right? However, there’s a problem with that. People don’t know your intentions, only your actions. For someone in a leadership role, your day to day action speaks… Continue Reading →

Leadership: Finding a Good Fit

Companies spend a lot of time and money trying to identify “good fit” during their hiring process. Candidate selection is driven by the magical, mystical notion of making a good fit decision.   Clearly, the first step usually involves matching… Continue Reading →

Embracing Risk: What is Your Risk Appetite?

Leading a business involves risk. For some of us, just getting out of bed each day seems like a risk. For others, they can’t get enough of it. Being a risk taker is on the high end of the scale… Continue Reading →

Finding the Wheelhouse of Passion and Purpose

Sometimes you just need to ask the question “am I living my passion?” Too many people get late into life and discover that all those years at work meant very little. That can be the saddest indictment ever given. From time… Continue Reading →

East Coast Loyalty Nominated For Two Marcom Awards

Contributors: Angelo Zammit & Ami Pancholi Angelo & Ami are regulars on the Radio Talk Show “Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty has been nominated for two Marcom Awards in 2017… Continue Reading →

Enough Hours in the Day: 5 Tips for Boosting Freelance Productivity

As a freelancer, you get to work on your own terms—no more clocking in and out five days a week. While one of the major perks of freelancing is the ability to set your own schedule, this makes your time… Continue Reading →

What Do You Need to Have as an Independent Contractor? Your Top Questions Answered

Many contractors never actually plan on having their own contracting business; it seems to be something that has its own natural evolution. People start working in the construction industry first and start doing little projects left and right to earn… Continue Reading →

Coupa: Provides greater visibility into and control over how companies spend money

Technically Speaking Segment: A brief interview with Rob Bernsthteyn of Coupa Software about innovative cloud-based solutions the world should know about. Co-authored by Natassia Nyholm. “Coupa helps its customers maximize their spend under management, achieve significant cost savings and drive… Continue Reading →

Hugh Hefner: King of the Iconic Playboy Mansion and Founder of Playboy Magazine Dies at Age 91

Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Born Hugh Marston Hefner on April 9, 1926 in Chicago, Illinois to parents Grace… Continue Reading →

Impulse Buying: What makes the customer bite the bait?

Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Impulse Shopping: Welcome To The World Of Marketing Tactics You ever… Continue Reading →

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

  Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  What has marketing come to? Is it good or bad that we… Continue Reading →

East Coast Loyalty Marketing Agency Named The 2017 DotComm Awards Gold Winner For Website Design And Creativity

Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  We are excited to announce that our team has won the… Continue Reading →

Vector Solutions: delivering continuing education (CE), training, technology and performance management solutions

Technically Speaking Segment: A brief interview with Jeff Gordon of Vector Solutions about innovative cloud-based solutions the world should know about. “Creating powerful, mobile-ready applications and interactive, modernized course material that will increase organizational performance.” About the Interviewer: Moira Alexander… Continue Reading →

Trill A.I.: Offers deep-learning, artificial-intelligence solutions for financial institutions and asset managers

Technically Speaking Segment: A brief interview with Akash Ganapathi of Trill A.I. about innovative cloud-based solutions the world should know about. “We harness the expansive power of artificial intelligence… to improve exacting data analysis and augment decision-making in financial asset… Continue Reading →

GreatHorn’s comprehensive communication security platform helps companies communicate with confidence

Technically Speaking Segment: A brief interview with Kevin O’Brien of GreatHorn about innovative cloud-based solutions the world should know about. “Comprehensive targeted attack protection — without the drawbacks of legacy tools.” About the Interviewer: Moira Alexander is a contributor and… Continue Reading →

LifeSite: On a mission to help clients securely, simply and efficiently share documents

Technically Speaking Segment: A brief interview with Chris Wong of LifeSite about innovative cloud-based solutions the world should know about. “Our mission is to inspire and empower you by connecting your head and heart, for your own peace of mind… Continue Reading →

Local Business Listings: Why They’re So Important To The Small Business

Contributor: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Why are so many business owners not utilizing such an important… Continue Reading →

10 Apps That Will Enhance Your Business or Facebook Fan Page

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Are you utilizing your business or Facebook fan page to it’s full potential? If… Continue Reading →

Pay Per Click AKA (PPC) Pros And Cons

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per Click aka PPC as most call it. By the end of reading this article you should have a better understanding of what it is PPC is intended to do as well as if it is a right fit for your marketing strategy or better yet, in your budget. ppc-Pay-per-click-pros-cons Sometimes it doesn't always make sense to us on why we feed into a certain trend. Rather we just follow it with high hopes of a great return. Sometimes or should I say most times, digging in deeper we find much things can be done on a lesser scale or often a cheaper solution. Yet and still we all have different needs and PPC could be one for you. In case you still do not know what PPC is completely, I have referenced the definition from wordstream: - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It seems as though PPC has become a major player in the advertising industry in the past half-decade or better. With companies like Google AdWords, Yelp and Bing promoting it heavily puts business owners in a trustworthy positioning seeing its coming from reputable sources so to speak. These corporations whom seek to gain the highest profits sell you on the hopes of gaining better SEO ranking, cutting out competition and gaining you more business simply by placing your little add to appear alongside the results in a search engine in a predominantly dominant spot, thus allowing your services, products or goods to appear ahead of the competition and drawing potential customers to your business via some sort of call to action placed within the ad. This all comes at a price, all which depends on particular keywords that determine the demand of what it is you are providing. Meaning how many potential customers are searching for what it is you provide as a business. So when determining how much PPC will inevitably cost, you must take into consideration many factors. The biggest being your budget. PPC could cost one dollar per click or let’s say twenty dollars per click. It’s a fluctuating scale that changes by the minute as if it were the stock market. Let’s determine and break down the pros and cons of PPC to see if A; this is a good fit for your business or B; it’s just not worth the ROI. I mean after all. Pros-and-Cons-to-Pay-Per-Click-Advertising-PPC PROS & CONS OF PPC: Ok, let's begin with some cons if you don’t mind. I prefer saving good impressions last. I myself do not like to leave my readers with a sour taste in their mouth. After all, I do want you all coming back for more, lol. CONS OF PPC:
  1. Bidding wars- This happens when two plus advertisers are fighting, or shall I say competing for a top spot ad position, which can eventually turn into a pricy "bidding war" where no one truly wins. It's important to remain focused on the issue at hand which is the numbers. Being sidetracked can take your eyes of the prize.
  2. Charge for each click - It's pretty hard to run a successful PPC campaign without having a relatively heavy budget, seeing that the price per click varies depending on the keyword and position. PPC is very expensive for most small business owners. Take keyword "Insurance" for instance. "Insurance" still remains one of the most costly keywords. So much so that advertisers are often paying an upscale of over $50 per click, crazy huh?
  3. People often tend to ignore sponsored ads- Recently a Google survey revealed that 85-percent of people claim to ignore sponsored listings when searching via Google. It’s true; Most of us are too caught up in our own worlds or too busy reading our ex-girlfriend or boyfriend Facebook post to even notice it. I have to admit to tuning out advertising when I search or post my status update on Facebook, which is unfortunately a bad look for the PPC advertisements trying to get me to click.
  4. Choosing the wrong PPC marketing company- Most of us are much too busy to really dig in and do the research on what’s truly best for us, both financially and sensibly. Although a lot of marketers seem to think they’re the number one marketers on the planet, that spike in confidence couldn’t be more deceiving to one’s self. The fact is; it takes an enormous amount of knowledge and knowhow to truly capitalize on a ppc campaign. Placement multiplied by timing equals success. A true marketer knows both these things. In my own experience 90% of a sale comes from someone whom is waiting for the answer. They already want what you’re pitching, or have been thinking about it for quite some time now. Try to stay away from marketers whom are not willing to answer every question you have and expect you to leave it all in their hands without any understanding of how they plan to implement a successful campaign strategy. The biggest red flag is when a marketer tells you that’s what you’re paying them for. Let us do all the work and you just focus on running your business, LOLOLOLOLOLOL….. To just sit back and have no input on where your putting your money is foolish and with respect a very stupid thing to do. Even more so stupid for a so called professional marketer to assume that would even one; be beneficial, or two; unfold into a success story of a campaign.  Only the business owner can truly know his or her own business. There is a lot more than a simple promotion that goes into a great ppc campaign. Most importantly, we need you! Markets have a tendency to just want money and not become familiar with each business owner’s needs. No two businesses are the same, that’s something that cost me a lot of money to learn. An expensive investment that was well worth the lesson.
  5. Every Single Visit Costs - Yes you heard that correctly, every single little click you get from a potential customer is costing you dollars. And let’s say for giggles that you are able to convert even half of those searchers clicks into leads or customers, — since every little click costs, the ones who are just browsing around for fun whom you will never convert just made this already pricy campaign of yours a lot more expensive. That reality is why PPC success requires a combination of keyword management, compelling ads and optimized landing pages that persuade visitors to submit their contact information or make a purchase.
  6. Visibility Doesn’t Mean Conversions - Many businesses get super excited when setting up their first AdWords, Bing Ads or Yelp Ads campaign, only to discourage themselves when realizing their ads aren’t generating any traffic. In order for a PPC campaign to drive results, every piece of the campaign has to work together. The campaign must target a set of keywords that people actually search for and that are a good match with your business. Then the ads have to be optimized to grab searchers’ attention and compel them to click.
PPC 1   PROS OF PPC:
  1. Get Seen Immediately - SEO is a strategy that requires a lot of time as well as patience. It takes between six to twelve months or sometimes more, reaching the first page of google results for competitive keywords and phrases. Now, SEO is super important and draws organic traffic to your website so no, I’m not telling you to put it on the back burner, rather combine the two SEO and PPC together. Pay-per-click marketing is a great complement to SEO. With PPC, you can set up a campaign and start bringing in targeted traffic in less than 48 hours.
  2. Track your ads in real time - This is extremely important in respect to in a way it's putting a face to your viewers. It will show actual demographics and profiling data, turning them from just a number to actual people!
  3. Retargeting - which is a great way to draw those potential customers that slipped away back in; It hurts when you spend thousands of dollars on a campaign and end up losing business because someone forgot to follow up on their thoughts or just weren’t ready at the moment. Reaching back out to the same person over and over allows you to plant a seed in their heads. It’s a process but what you’re doing is training them to become exceptive of what you’re selling and persuading them into biting the hook. When a person sees something over and over they remember it, they store it, think about it and make a decision. Not everyone is easily convinced so being repetitive is a good method to helping them decide.
  4. Exposes your business both locally and globally- which is huge as far as branding goes. I am a big fan on brand development. This brings me back to PRO 3 where when someone sees an image or ad over and over they begin to gain a sense of trust. Not to mention, how can a potential customer buy of you when they don’t know you exist. It’s simple mathematics really. The more your business is out there the better odds you have of getting more customers and repeat business.
  5. Quick results -I don’t think you need me to state the obvious on this one do you. But just in case, let’s give an example. You are a new business and you just opened the doors. Your offering a grand opining promotion and want to get the word out there asap, so you log on to Facebook a create a post. Ok, so now what? You sit back and watch the floodgates open up, not happening. You might get a few customers if that, but for one you potential audience is most likely peanuts compared to a PPC ad. Depending on your marketing budget you could reach hundreds of thousands of potential customers that are specifically looking for what it is you’re selling via PPC.
  6. You can reach your target consumer at the right time with the right ad - With PPC’s location targeting and delivery options combined with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
  7. Full Control- The great advantage about PPC is that it allows you full control of all aspects of your Pay-Per-Click management campaign such as how much you bid, how long the campaigns run for, what keywords to target and the overall cost of the campaign.
Now that we have gone through several PROS & CONS about PPC which I can assure you there are plenty more of both, i would like you to make your own assumption on whether or not this is a tool you see your business benefiting from. Either way I suggest to always giving something a try at least once. How else can you really determine the outcome? My word means nothing in the end, because what does or does not work for me may or may not work for you. I hope this article has helped you better prepare yourself if you have plans to do PPC or is actively doing it. If you are not currently utilizing PPC as a marketing/advertising strategy and are interested in doing so I will provide a few companies whom specialize in such services. Again, thank you for reading and please like, love, share, follow and comment below. ppc-expert PPC PROFESIONALS: 1.) East Coast Loyalty 2.) Get Xperts 3.) Consistent Conversion 4.) Click Path 5.) WordStream 6.) JumpFly To learn more about other marketing services that offer great benefits to your business, check us out at East Coast Loyalty! [caption id="attachment_11265" align="aligncenter" width="150"]East Coast Loyalty Logo - PPC- Pay Per Click - Mobile Marketing - Text Message Logo Trademark: EastCoastLoyalty.com[/caption]

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