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Marketing

Benefits of Using Retractable Banners

Businesses have always come up with the most innovative and ingenious ways to aid their growth and profits. Throughout history, the more creative these efforts have been, the more successful a business has become. One important aspect of these efforts… Continue Reading →

Want To Set Up A Private Practice In Your Field? Here’s What To Do

When you’ve worked hard to create a career in a specialist field, it can be so rewarding when you get to do your job and make a difference in people’s lives. This is definitely the case when it comes to… Continue Reading →

How Marketing Has Changed and What You Can Do

Since the days of television and newspapers, the marketing environment has certainly changed. Now we worry about things like how 90 percent of B2C businesses find social media to be the best form of content marketing, according to The Content Marketing… Continue Reading →

Helpful Marketing Ideas to Consider For Your Startup Business

If you have just started a business, you have a lot of work to take on. Owning your own business is quite rewarding because then you can do what you want to do for a living while helping customers with… Continue Reading →

Five Tools to Make Small Business Ownership Easier

When you run a small business, you can stretch yourself pretty thin while trying to get everything done. Sometimes the funds aren’t there to hire more support staff or take time to relax and practice self-care. Luckily, there are tools… Continue Reading →

Why Should You Consider Public Speaking as a Valid Business Marketing Strategy?

Bruce Willis might be fighting terrorists and saving hostages on the screen, but when the time comes to talk to the media, he’s not particularly as enthusiastic. He is one of the millions, who suffer from stage fright. Although ironically… Continue Reading →

A Quick Guide to VAT and VAT Refunds

As the world has become increasingly digitized, there has been a significant increase in volume of both exports and important. However, there have been complications arise that are related to tax laws in the arena of international business. That is… Continue Reading →

East Coast Loyalty Named 2018 Platinum and Gold Hermes Awards Winner

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2018 Beverly, MA – On May 15th 2018 East Coast Loyalty was… Continue Reading →

5 Significant Benefits You Will Get By Hiring SEO Services

Over the past few years, the digital world has really changed. This change has made SEO to be one of the most effective marketing techniques for most businesses. SEO is widely been adopted by many organizations because of its amazing… Continue Reading →

Effective Online Marketing Strategies To Help Boost Your Business Growth

As all entrepreneurs know, starting a small business isn’t easy. To begin with, you need to come up with a great idea for a product or a service, and then you need to make sure that this idea sells, by… Continue Reading →

3 Reasons You Should Be Using Whiteboard Animation Videos for Your Business

If you’re familiar with online advertising or have simply been browsing YouTube lately, you may be familiar with whiteboard animation videos. Whiteboard animation videos, while they may seem simple at first glance, can be extremely powerful and persuasive promotional tools… Continue Reading →

Building Your Brand Right

One of the most important aspects of running any business is ensuring that the marketing is done just right – and that requires that you know how to properly build your brand as well. Brand building is something which can… Continue Reading →

Critical Details for a New Retail Chain to Get Right

When setting up a new retail chain, there are critical details to address and certain common challenges to overcome or manage successfully. By addressing all the issues well, the retail chain is likely to find some early success while avoiding… Continue Reading →

What Does a Business Broker Do and How to Hire The Right One?

  Have you decided to sell your business? It is not an easy decision to make. There are emotions and financial concerns associated with it. Moreover, not everyone may agree with your decision to sell off the company. However, when… Continue Reading →

East Coast Loyalty Wins 2018 Muse Creative Awards

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Beverly, MA MArch, 30th, 2018 Out of more than 1,350 submissions from 37 countries, East Coast Loyalty… Continue Reading →

East Coast Loyalty Brings Home Two AVA Awards in 2018

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty started 2018 off with a bang by earning itself two AVA Awards on Wednesday, February 1st, for Animation (Digital… Continue Reading →

How to do Effective Marketing for your Business

  One of the most important things that you will need to do while you’re running your business is to do some marketing. After all, it wouldn’t be important at all what your product is all about – it wouldn’t… Continue Reading →

Key Areas Of Investment For Small Businesses With Growth In Mind

There’s an argument for keeping small businesses small. Many sole traders and small business owners such as shopkeepers will likely reach a point at which they are comfortable with the size and scope of their enterprise. They know their product… Continue Reading →

Some Tried and Test Methods for Increasing Ecommerce Sales Through Instagram Marketing

  Instagram is the No.1 social networking site now, which recently announced crossing 500 million active users monthly. Out of this mass, about 300 million daily logs on to their account and also get engaged with the brands which they… Continue Reading →

How To Arm Your Sales Team With What They Need To Succeed

The sales team brings in new business which all companies need as customers/clients tend to come and go. New business helps stabilize cash flow and replace previous profit. A great sales team will not be able to reach their full… Continue Reading →

How to Make Your Content More Relatable

Digital marketing is something that almost all businesses and professionals do right now, and content marketing sits at the heart of it all. Content marketing allows you to capture the attention of the audience – particularly viewers that are in… Continue Reading →

Why The Modern World Is The Most Friendly To Business

There has never been a better time to open and run a business. There are a massive amount of reasons for this. Of course, technology plays a pivotal role, but exactly why is this so? What does the business leader… Continue Reading →

Social Media is Marketing Not Sales

Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  The reason for this article is intended to encourage the small businesses to utilize social media as… Continue Reading →

Three Ways to Get Your Business Noticed

If you run a business, and already have a website and one or two social media profiles, how well are they performing? Are you getting loads of visits and followers? Are you making sales and getting interactivity with your customers?… Continue Reading →

Have You Considered These 5 Things Before Starting Your Business?

Being your own boss. Setting your own hours. Reaping the benefits of your hard work. Letting your thoughts and ideas be heard. These are just some of the benefits of starting a business that make it attractive to a variety… Continue Reading →

How to Find the Right Property for Your Business

Starting your own small business is more than just trying to create good products and services, it is also about being somewhere that your customers can find you. If you have a retail company, local trade can be the most… Continue Reading →

The Changing Role of the Influencer in Marketing

User generated content (UGC) is recognized by smart marketers as a reliable way to confirm brand integrity and boost sales. With the proliferation of social media venues and the continuing crisis of fake news in this ‘post-truth’ era we live… Continue Reading →

Tips for marketing your travel agency

Today, a Travel marketing agency must work smart to attract many customers as there is so much competition in the industry. Before you embark on any marketing in a marketing agency, you should have a basic marketing plan for your… Continue Reading →

Two powerful American War Vet Foundations Team up To Make a Powerful Impact and Statement

Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  American Veterans of War located our of Boston, Massachusetts and Love a Michigan Vet… Continue Reading →

Finding the Wheelhouse of Passion and Purpose

Sometimes you just need to ask the question “am I living my passion?” Too many people get late into life and discover that all those years at work meant very little. That can be the saddest indictment ever given. From time… Continue Reading →

East Coast Loyalty Snags One Dotcomm and Two Marcom Awards In 2017

Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  2017 has been a great year for East Coast Loyalty, snagging up… Continue Reading →

East Coast Loyalty Nominated For Two Marcom Awards

Contributors: Angelo Zammit & Ami Pancholi Angelo & Ami are regulars on the Radio Talk Show “Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  East Coast Loyalty has been nominated for two Marcom Awards in 2017… Continue Reading →

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

  Contributors: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  What has marketing come to? Is it good or bad that we… Continue Reading →

Local Business Listings: Why They’re So Important To The Small Business

Contributor: Angelo Zammit & Ami Pancholi Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Why are so many business owners not utilizing such an important… Continue Reading →

10 Apps That Will Enhance Your Business or Facebook Fan Page

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Are you utilizing your business or Facebook fan page to it’s full potential? If… Continue Reading →

Pay Per Click AKA (PPC) Pros And Cons

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per Click aka PPC as most call it. By the end of reading this article you should have a better understanding of what it is PPC is intended to do as well as if it is a right fit for your marketing strategy or better yet, in your budget. ppc-Pay-per-click-pros-cons Sometimes it doesn't always make sense to us on why we feed into a certain trend. Rather we just follow it with high hopes of a great return. Sometimes or should I say most times, digging in deeper we find much things can be done on a lesser scale or often a cheaper solution. Yet and still we all have different needs and PPC could be one for you. In case you still do not know what PPC is completely, I have referenced the definition from wordstream: - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It seems as though PPC has become a major player in the advertising industry in the past half-decade or better. With companies like Google AdWords, Yelp and Bing promoting it heavily puts business owners in a trustworthy positioning seeing its coming from reputable sources so to speak. These corporations whom seek to gain the highest profits sell you on the hopes of gaining better SEO ranking, cutting out competition and gaining you more business simply by placing your little add to appear alongside the results in a search engine in a predominantly dominant spot, thus allowing your services, products or goods to appear ahead of the competition and drawing potential customers to your business via some sort of call to action placed within the ad. This all comes at a price, all which depends on particular keywords that determine the demand of what it is you are providing. Meaning how many potential customers are searching for what it is you provide as a business. So when determining how much PPC will inevitably cost, you must take into consideration many factors. The biggest being your budget. PPC could cost one dollar per click or let’s say twenty dollars per click. It’s a fluctuating scale that changes by the minute as if it were the stock market. Let’s determine and break down the pros and cons of PPC to see if A; this is a good fit for your business or B; it’s just not worth the ROI. I mean after all. Pros-and-Cons-to-Pay-Per-Click-Advertising-PPC PROS & CONS OF PPC: Ok, let's begin with some cons if you don’t mind. I prefer saving good impressions last. I myself do not like to leave my readers with a sour taste in their mouth. After all, I do want you all coming back for more, lol. CONS OF PPC:
  1. Bidding wars- This happens when two plus advertisers are fighting, or shall I say competing for a top spot ad position, which can eventually turn into a pricy "bidding war" where no one truly wins. It's important to remain focused on the issue at hand which is the numbers. Being sidetracked can take your eyes of the prize.
  2. Charge for each click - It's pretty hard to run a successful PPC campaign without having a relatively heavy budget, seeing that the price per click varies depending on the keyword and position. PPC is very expensive for most small business owners. Take keyword "Insurance" for instance. "Insurance" still remains one of the most costly keywords. So much so that advertisers are often paying an upscale of over $50 per click, crazy huh?
  3. People often tend to ignore sponsored ads- Recently a Google survey revealed that 85-percent of people claim to ignore sponsored listings when searching via Google. It’s true; Most of us are too caught up in our own worlds or too busy reading our ex-girlfriend or boyfriend Facebook post to even notice it. I have to admit to tuning out advertising when I search or post my status update on Facebook, which is unfortunately a bad look for the PPC advertisements trying to get me to click.
  4. Choosing the wrong PPC marketing company- Most of us are much too busy to really dig in and do the research on what’s truly best for us, both financially and sensibly. Although a lot of marketers seem to think they’re the number one marketers on the planet, that spike in confidence couldn’t be more deceiving to one’s self. The fact is; it takes an enormous amount of knowledge and knowhow to truly capitalize on a ppc campaign. Placement multiplied by timing equals success. A true marketer knows both these things. In my own experience 90% of a sale comes from someone whom is waiting for the answer. They already want what you’re pitching, or have been thinking about it for quite some time now. Try to stay away from marketers whom are not willing to answer every question you have and expect you to leave it all in their hands without any understanding of how they plan to implement a successful campaign strategy. The biggest red flag is when a marketer tells you that’s what you’re paying them for. Let us do all the work and you just focus on running your business, LOLOLOLOLOLOL….. To just sit back and have no input on where your putting your money is foolish and with respect a very stupid thing to do. Even more so stupid for a so called professional marketer to assume that would even one; be beneficial, or two; unfold into a success story of a campaign.  Only the business owner can truly know his or her own business. There is a lot more than a simple promotion that goes into a great ppc campaign. Most importantly, we need you! Markets have a tendency to just want money and not become familiar with each business owner’s needs. No two businesses are the same, that’s something that cost me a lot of money to learn. An expensive investment that was well worth the lesson.
  5. Every Single Visit Costs - Yes you heard that correctly, every single little click you get from a potential customer is costing you dollars. And let’s say for giggles that you are able to convert even half of those searchers clicks into leads or customers, — since every little click costs, the ones who are just browsing around for fun whom you will never convert just made this already pricy campaign of yours a lot more expensive. That reality is why PPC success requires a combination of keyword management, compelling ads and optimized landing pages that persuade visitors to submit their contact information or make a purchase.
  6. Visibility Doesn’t Mean Conversions - Many businesses get super excited when setting up their first AdWords, Bing Ads or Yelp Ads campaign, only to discourage themselves when realizing their ads aren’t generating any traffic. In order for a PPC campaign to drive results, every piece of the campaign has to work together. The campaign must target a set of keywords that people actually search for and that are a good match with your business. Then the ads have to be optimized to grab searchers’ attention and compel them to click.
PPC 1   PROS OF PPC:
  1. Get Seen Immediately - SEO is a strategy that requires a lot of time as well as patience. It takes between six to twelve months or sometimes more, reaching the first page of google results for competitive keywords and phrases. Now, SEO is super important and draws organic traffic to your website so no, I’m not telling you to put it on the back burner, rather combine the two SEO and PPC together. Pay-per-click marketing is a great complement to SEO. With PPC, you can set up a campaign and start bringing in targeted traffic in less than 48 hours.
  2. Track your ads in real time - This is extremely important in respect to in a way it's putting a face to your viewers. It will show actual demographics and profiling data, turning them from just a number to actual people!
  3. Retargeting - which is a great way to draw those potential customers that slipped away back in; It hurts when you spend thousands of dollars on a campaign and end up losing business because someone forgot to follow up on their thoughts or just weren’t ready at the moment. Reaching back out to the same person over and over allows you to plant a seed in their heads. It’s a process but what you’re doing is training them to become exceptive of what you’re selling and persuading them into biting the hook. When a person sees something over and over they remember it, they store it, think about it and make a decision. Not everyone is easily convinced so being repetitive is a good method to helping them decide.
  4. Exposes your business both locally and globally- which is huge as far as branding goes. I am a big fan on brand development. This brings me back to PRO 3 where when someone sees an image or ad over and over they begin to gain a sense of trust. Not to mention, how can a potential customer buy of you when they don’t know you exist. It’s simple mathematics really. The more your business is out there the better odds you have of getting more customers and repeat business.
  5. Quick results -I don’t think you need me to state the obvious on this one do you. But just in case, let’s give an example. You are a new business and you just opened the doors. Your offering a grand opining promotion and want to get the word out there asap, so you log on to Facebook a create a post. Ok, so now what? You sit back and watch the floodgates open up, not happening. You might get a few customers if that, but for one you potential audience is most likely peanuts compared to a PPC ad. Depending on your marketing budget you could reach hundreds of thousands of potential customers that are specifically looking for what it is you’re selling via PPC.
  6. You can reach your target consumer at the right time with the right ad - With PPC’s location targeting and delivery options combined with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
  7. Full Control- The great advantage about PPC is that it allows you full control of all aspects of your Pay-Per-Click management campaign such as how much you bid, how long the campaigns run for, what keywords to target and the overall cost of the campaign.
Now that we have gone through several PROS & CONS about PPC which I can assure you there are plenty more of both, i would like you to make your own assumption on whether or not this is a tool you see your business benefiting from. Either way I suggest to always giving something a try at least once. How else can you really determine the outcome? My word means nothing in the end, because what does or does not work for me may or may not work for you. I hope this article has helped you better prepare yourself if you have plans to do PPC or is actively doing it. If you are not currently utilizing PPC as a marketing/advertising strategy and are interested in doing so I will provide a few companies whom specialize in such services. Again, thank you for reading and please like, love, share, follow and comment below. ppc-expert PPC PROFESIONALS: 1.) East Coast Loyalty 2.) Get Xperts 3.) Consistent Conversion 4.) Click Path 5.) WordStream 6.) JumpFly To learn more about other marketing services that offer great benefits to your business, check us out at East Coast Loyalty! [caption id="attachment_11265" align="aligncenter" width="150"]East Coast Loyalty Logo - PPC- Pay Per Click - Mobile Marketing - Text Message Logo Trademark: EastCoastLoyalty.com[/caption]

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LISTEN TO EAST COAST LOYALTY ON THE PRICE OF BUSINESS WITH KEVIN PRICE 

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per… Continue Reading →

Why Learning SEO is a Good Business Decision

What’s the secret to marketing? Why is marketing so complicated and technical these days? Search Engine Optimization (SEO), Social Media Marketing, Programmatic blah bah blah… why do you need to know all of that? The Truth About SEO Marketing There are… Continue Reading →

Behind the Brand: SelfDefenseFund.com “Highest Court in the Land” Campaign

Article by Andy Valadez, Marketing Dynamics I’ve been in marketing my whole life, but my company Marketing Dynamics has been involved with many “tip of the spear” causes, initiatives and companies over the years since I started my company in… Continue Reading →

Dear Breakthrough Expert: Am I Over-dressed in Houston?

Dear Breakthrough Expert, More and more people at my office are wearing casual clothes all the time. Is the time of the suit and tie going the way of the dinosaur? Should I just give in and wear a polo?… Continue Reading →

Episode 8: Interview with Andy Valadez, Marketing Director for SelfDefenseFund.com

Continuing series of podcast/radio interviews regarding gun rights, politics, marketing and defense. Comprehensive professional legal defense membership for individuals, families, businesses, churches, FFL licensees and manufacturers, martial artists, and security/investigative firms. Any weapon. Any state. Any time. www.SelfDefenseFund.com promo code:… Continue Reading →

Interactive FindIt.com Streamlines Search Engine and Social Media Platforms for Business

Product Developer Peter Tosto of FindIt, Inc. shares insights on his unique indexing technology Article by Andy Valadez of Marketing Dynamics Imagine a search engine that allows you to post your unique URL to it and have it immediately index… Continue Reading →

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