Tag

Social Media

How To Use Social Media To Grow Your Brand

Reading Time: 2 minutes Building a social media presence online is useful for a brand to grow and be up to date. Having social media accounts for marketing new releases or information will help you widen your audience and allow your business to be… Continue Reading →

7 Tips For Running A Successful Online Business In 2021

Reading Time: 4 minutes Thanks to Coronavirus, businesses all over the world have had to change and adapt to these new and strange times. Stores that operated on a face to face basis have had to find new ways of running to keep their… Continue Reading →

Attracting Top Talent To Your Small Business

Reading Time: 2 minutes There are multiple ways to attract top talent to your small business, but it’s important to understand that not all methods are equal. For example, a lot of businesses these days focus on trying to attract talent by simply posting… Continue Reading →

How to Get More Traffic to your Website

Reading Time: 2 minutes Developing a great website doesn’t guarantee you success. Even if your competitors have a hideous, poorly functioning website with very little content, if it’s getting more traffic then it’s performing better than yours. Once you’ve completed your website it’s time… Continue Reading →

Show Off Your Brand In 3 Simple Steps

Reading Time: 2 minutes It doesn’t matter whether you are a newbie entering the startup world for the first time or whether you are a veteran of small business, you will want to get your brand out there. With more people within your niche… Continue Reading →

4 Different Jobs You Can Outsource In Order To Ease Things For You

Reading Time: 2 minutes When it comes to running a business, you’ll have a lot of jobs to do. Not every single business entity can be a massively-funded organization with all kinds of sectors being monitored. Those kinds of companies are ones that have… Continue Reading →

How to Submit a Guest Post

Reading Time: 3 minutes As a guest, you can be publishing the original guest posting on a trustable target website for the audience. Doing the perfect thing, guest posting is another win situation for everyone. You can expand your reach & also share your… Continue Reading →

Keeping Your Business Connected Through Covid-19

Reading Time: 2 minutes All businesses face a difficult challenge right now when it comes to trying to survive through this global pandemic. It isn’t an easy situation to find yourself with ever changing regulations and rules, and trying to follow the guidance while… Continue Reading →

How To Improve Your Social Media Use For Your Business

Reading Time: 2 minutes Social media has become of the most influencing sites on the internet in recent times, and one that many can’t go a day without using. It has also developed into being one of the most important marketing tools used by… Continue Reading →

The Financial Truths about YouTube Influencers

Reading Time: 2 minutes In this day and age, practically every entrepreneur, whether they are running a small business or a major corporation, knows just how powerful and financially profitable a strong social media presence can be. Not only does social media give one… Continue Reading →

Four Ways To Better Your Marketing For Business

Reading Time: 2 minutes Marketing is an important part of any business, and there are ways that you can improve it for the better. Just like anything you do within your business, there’s always a better way to go about it. Here are four… Continue Reading →

Boost Your Marketing Strategy Without Spending A Fortune

Reading Time: 3 minutes Your marketing strategy is going to impact the entire business, which is why you’ve got to make sure it is on point as much as possible. However, it’s not always easy to do this when you don’t have the funds… Continue Reading →

Adapting to the New: Bouncing Back Using Marketing

Reading Time: 2 minutes   As difficult as it is to see businesses around us collapse due to circumstances beyond their control, this is something we can learn from at this point. Making plans and preparations to bounce back is wonderful in theory, but… Continue Reading →

Making More Of Your Digital Footprint As A Business

Reading Time: 2 minutes When it comes to your business many of you will understand the importance of your digital presence. In the last few months especially, the way people have shopped and spent their money has drastically changed as more people relied on… Continue Reading →

3 Types Of Digital Marketing Your Business Should Be Utilizing

Reading Time: 2 minutes Digital marketing is a pretty broad subject overall, referring to any type of marketing strategy or activity that uses digital devices, and yet even this can be difficult to define. With so many different types of digital tools available, from… Continue Reading →

Is Live Chat Bots Marketing the Future of E-Commerce?

Reading Time: 3 minutes Bots are Everywhere E-Commerce market is expanding very fast all over the world. They have to face a challenge of fulfilling the growing demands of their consumers. To meet the rising demand and expectations of buyers, it is critical to… Continue Reading →

The Obvious Things That Small Businesses Never Seem to Get Right

Reading Time: 2 minutes Running a business is supposed to be difficult, right?   Not really.   You see, starting up a business and maintaining it through a startup phase isn’t as tricky as most people would have you believe. No, it’s not a… Continue Reading →

Maximize Trade Show Success In 3 Simple Steps

Reading Time: 3 minutes If you are keen to enhance your market presence and compete with your industry rivals, then it may be worth your while attending a trade show. Here, many retailers, small businesses, and ventures flout their wares and services to footfall… Continue Reading →

4 Top Tips for Recruiting an Accountant

Reading Time: 3 minutes The benefits of having a professional and experienced accountant are innumerable. Whether it’s about efficiently organizing tax savings, or keeping track of your business assets, liabilities, and income, professional accountants can keep track of everything. They prepare and examine all… Continue Reading →

Four (4) Business Communication Tips You Need to Know

Reading Time: 2 minutes Trying to do as much as you can to improve the business moving forward, and one of the best ways of doing this is to communicate as well as you can. The best ways of being able to improve the… Continue Reading →

Social Media KPIs Every Business Owner Should Keep a Close Eye On

Reading Time: 2 minutes Do you want to make the most out of your social media marketing campaigns? Here are the social media KPIs every business owner should watch like a hawk. We all know that social media is important to any company, but… Continue Reading →

Is Your Business Doing Social Media Right?

Reading Time: 2 minutes There are few things more cringeworthy than seeing businesses make mistakes on social media. While not everyone can be a social dynamite on platforms like this, companies have to work especially hard to make sure that they’re not saying the… Continue Reading →

The Obstacles Biden Must Overcome to Challenge Trump

Reading Time: 2 minutes By Nicky Peterson   Joe Biden recently announced his intention to select a female as his running mate for this year’s election, while also committing to nominating an African-American to the Supreme Court. It’s provided a unique insight into the kind… Continue Reading →

How to Start Your Own Cleaning Business

Reading Time: 2 minutes Are you trying to figure out how to start your own cleaning business? Be sure to read this article for a comprehensive guide. When the economy’s booming, so is the cleaning industry. Because of the low startup cost and the… Continue Reading →

How to Maintain Regular Online Donors

Reading Time: 2 minutes Encouraging donors to support your cause may prove to be quite challenging. This is because different people don’t always see eye to eye and everyone is free to express their opinion or support to something that they believe in. This… Continue Reading →

Why it’s Important to Get Back to Basics in Business – Addition

Reading Time: 2 minutes Customer Service While many customers submit questions and feedback via social media or automated follow-up questionnaires these days and find this type of service useful, there is also a lot to be said for direct customer service that allows for… Continue Reading →

Why Being At Home Could Be Great For Business

Reading Time: 2 minutes If you, like many business owners, have been forced to work from home along with the rest of your team, you may be thinking that this is the worst possible thing that could have happened to your business.   Now,… Continue Reading →

Are You Getting The Most Out Of Your Business?

Reading Time: 2 minutes With the sheer volume of different elements that go into running a successful business, it’s hardly surprising that some things get more close attention than others. Everyone has their own preferences, skills, and priorities, and yours will depend on who… Continue Reading →

The Ultimate Strategy for Corporate Success

Reading Time: 3 minutes Social media platforms like Facebook and Instagram have pushed businesses to maintain a transparent business-to-consumer relationship. The rising tide of objections quickly turns into notifications. With a little more traffic, the viral trends start having a debilitating effect on big… Continue Reading →

How to Have a Successful Small Business Saturday

Reading Time: 4 minutes For a small business owner, there is no holiday like Small Business Saturday. Also, it is a holiday for those addicted to discounts, promo codes, and sales in general. No one can resist a good offer. And another thing is… Continue Reading →

Marketing Niche: Getting Your Foot In The Door With Countless Customers

Reading Time: 2 minutes For those who run their own business, marketing has become somewhat of a buzzword over the last few years. You will find people talking about this part of running a company all the time, with loads of advice and ideas… Continue Reading →

Contemporary Marketing Techniques You Should Be Using

Reading Time: 2 minutes If you want your business to get ahead, you have to make sure that it is going to be marketed well. That much is clear, but it is not always obvious how you are going to make sure that you… Continue Reading →

6 Key Ways To Market Your Business Offline

Reading Time: 4 minutes Social media is very often the focus of many marketing campaigns these days. There are so many articles out there concerning growing your reach through the fine-tuning of your Facebook targetting. Of course, there have been major developments occurring within… Continue Reading →

Hanging Banners from Ceiling

Reading Time: 2 minutes Business owners, especially in the world of ecommerce know that preparing for a trade show can be very frustrating and somewhat intimidating. Before you venture to a trade show, you need to know what to take for your trade show… Continue Reading →

Google is Now Rewarding Better Blogs. Here’s How to Write Them

Reading Time: 2 minutes When Google’s reps have been asked how marketers can optimize their blogs for the latest algorithm updates, the answer these days has been some version of “Write content for users.” But what does that mean exactly? Does that mean ignoring… Continue Reading →

The Process Of Product Repositioning

Reading Time: 2 minutes Product repositioning is not to be confused with repositioning in itself. You’re not trying to reinvent your image as a business but you are trying to reshape how the world sees and used one of your products. This is needed… Continue Reading →

3 Budget-Friendly Tips for Marketing Your Small Business This Year

Reading Time: 2 minutes As a small business owner, you already know the importance of marketing your company. You also probably didn’t go into your business with a marketing degree. You had a great idea for a product or service and ran with it. … Continue Reading →

5 Things You Can Do To Ensure That You Are More Successful In Your Career

Reading Time: 6 minutes Regardless of what business industry or sector you choose to be a part of, there are always going to be winners and losers. There are going to be those who thrive in the industry and those who fall behind dramatically…. Continue Reading →

Marketing Data Lists – How Companies Generate B2B Data

Reading Time: 3 minutes Often when it comes to B2B marketing strategies, there are a few distinct techniques that a company will consider – direct and outbound techniques. In other words, messages that you will send straight to a prospective buyer or a client… Continue Reading →

The Key to Finding and Utilising Talent in Your Business

Reading Time: 2 minutes Talented employees are the key to any productive and successful business. It could be a rockstar developer, a gifted designer or even a skilled labour worker that possesses years of experience. These are the types of employees that not only… Continue Reading →

Here’s How To Get Your Business Noticed Online

Reading Time: 2 minutes With more customers coming from online sources than ever before, getting noticed on the internet is a significant priority for most businesses. Of course, getting your message to be heard above the millions of others can be challenging. Luckily, there… Continue Reading →

The Important Factors Every Business Needs To Be Aware Of

Reading Time: 2 minutes Starting a business is not the easiest of things to do, and it is understandable that at times you can often wonder whether or not you are making the right decision. Going it alone means you leave the security of… Continue Reading →

Top Tips on How to Better Reach Your Target Audience

Reading Time: 3 minutes In business, people throw around the term “target audience” or “market audience” all of the time, while including little to no substance on what it is that they actually mean by it. Very simply put, your target or market audience,… Continue Reading →

Marketing for Startups: A Comprehensive Guide to Creating and Analyzing Content

Reading Time: 4 minutes Opening startups has become quite a popular trend in the business world. The easy and extensive availability of the internet across every corner has fuelled this trend to a great extent. On the contrary, this has also made it quite… Continue Reading →

How To Increase The Impact Of Your Brand

Reading Time: 3 minutes The impact that your brand has on the market will influence the success of your business dramatically, as a low quality project will gain very little attention and do terrible in spreading awareness. Getting your brand out there and into… Continue Reading →

Managing The Customer Service Needs Of Your Small Business

Reading Time: 4 minutes When it comes to growing your small business, your customers need to come at the heart of everything that you do. Without your customers, you would not have a business. You need to do everything that you possibly can in… Continue Reading →

How to Create a Relevant Marketing Strategy for Instagram

Reading Time: 4 minutes Social media marketing is a tried and true way to increase brand visibility and recognition. While there are several social networking sites that you’ll want to be an active member of, one that you don’t want to miss out on… Continue Reading →

What Are the Benefits of Social Media for Your Business?

Reading Time: 4 minutes The world of business is one that is in constant flux and everyone out there is thinking of new ways to help their business grow. With this being the case, any company looking to be a success should be willing… Continue Reading →

What Your Audience Really Want From Your Health Based Business

Reading Time: 2 minutes Knowing what your audience really want from your health based business is so important if you’re going to provide the service that they need. People are always going to need health based services, so making sure you’re providing them with… Continue Reading →

How to Keep Finances High for Your Start-Up

Reading Time: 2 minutes There is no denying how much of a struggle it can be to keep a business afloat during its most vulnerable period. In a competitive industry, a start-up company is required to get everything right if they intend to weather… Continue Reading →

How To Improve Social Media Content In Business

Reading Time: 2 minutes Being present on social media is one element of running a business that is forever changing. To stay relevant and to continue to rise up in the ranks, any company should be looking to improve their social media content. Here’s… Continue Reading →

SEO, PPC And Other Marketing Acronyms Explained

Reading Time: 2 minutes Marketing professionals love to throw around fancy acronyms. To those of us that don’t understand these terms, it can seem like another language. To help decode these acronyms, here is a handy translation guide of all the terms you’re likely… Continue Reading →

Why Social Media Is Such A Great Way To Promote Absolutely Anything

Reading Time: 2 minutes You know what social media is by now; you probably have an account on a couple of platforms, right? It’s a good way to catch up on the latest events as well as socialize with people. If you have literally… Continue Reading →

Attracting Eyeballs: 8 Creative Ideas on How to Promote Your Business

Reading Time: 6 minutes We all want to have a business that succeeds. However, many of us do not know how to properly promote a business to attract customers. This article is going to go over eight different ideas that can help promote your… Continue Reading →

B2B Analysis: Learn How to Calculate Your Net Promoter Score by Leveraging One of These 3 Methods

Reading Time: 2 minutes Good customer service isn’t something that can be taught in a single class. Companies have to structure themselves from the ground up to meet consumer needs. Simplesat can help bridge the gap for companies that need a boost. The points… Continue Reading →

4 Tips on Connecting With Your Target Audience

Reading Time: 2 minutes Finding and connecting with your target audience can be a difficult achievement for businesses, especially for start-up ventures with limited budgets. Connecting with your target audience however is vital to the continued success of your business, and so it is… Continue Reading →

5 Things Your Content Stategy Shouldn’t Ignore

Reading Time: 2 minutes Content marketing helps to build brand awareness, loyalty, and trust. It’s a vital part of your broader marketing strategy, and the benefits cannot be overstated. Putting together an effective content strategy takes times, research, and careful consideration – if you… Continue Reading →

How Technology Breeds Efficiency

Reading Time: 5 minutes Organization is the key to any successful business operation. Being able to put your finger on any relevant information immediately saves you time and ensures you are always in the driving seat, allowing you to act fast. Improving the organizational… Continue Reading →

Twitter Do’s and Don’ts: 8 Things to Keep in Mind

Reading Time: 2 minutes Let’s face it: Twitter is an intimidating place. If you’re not familiar with America’s busiest micro-blogging site, or you’ve been away from the platform for a while, you might be in for a surprise. Does that mean personal and business… Continue Reading →

5 Reasons You Need to Update Your Dealership Website Immediately

Reading Time: 2 minutes Since the early twentieth century, the entire planet has been experiencing exponential growth in all areas of technology. The computer age is still relatively new, but the unparalleled advancements that have come with it have shown no signs of slowing… Continue Reading →

5 Essential Trade Show Booth Setup Tips to Help Make the Right Impression

Reading Time: 2 minutes We’ve all visited trade shows, only to find countless rows of tables with bland backdrops and draped cloth. In such an environment, what really stands out and grabs your attention? The general answer is “nothing at all”, and that’s the… Continue Reading →

So, Your Social Media Updates Need Work. Start Here.

Reading Time: 2 minutes Is your social media update game showing its age? When best practices change by the week, staying on top of things can feel like a full-time job. Fortunately, there’s no need for the average business user to reinvent the wheel… Continue Reading →

9 Online Strategies To Make Your New Trucking Business Successful

Reading Time: 2 minutes Nurturing a new business is a gamble in any industry. Making it successful comes down to knowing your audience and how you can help them. This means spreading your name. Boosting your presence on social media doesn’t require a miracle,… Continue Reading →

Russell Ruffino Explains how to Crush it in Business

Reading Time: 4 minutes The CEO and founder of Clients on Demand, Russell Ruffino is a modern-day magician to his followers, leveraging the power of online advertising for business transformation. Russell Ruffino is a staunch adherent of online marketing and he devotes tremendous time… Continue Reading →

Common Mistakes that could Impact your Brand on Social Media

Reading Time: 4 minutes Is your brand active on social media? The avenue’s meteoric rise in popularity almost dictates it. By failing to maximize on social media as an avenue for advertising, you could lag behind others in your field. There is room for… Continue Reading →

3 Ways You Can Use Social Media for Customer Service

Reading Time: 2 minutes Have you ever had a bad experience of buying a product online, and you received a tampered package? The product was also in bad shape, and you didn’t know what to do? You immediately went on social media to complain… Continue Reading →

Level up your business. Implement E-commerce Effectively

Reading Time: 3 minutes For any business that’s serious about growing its profits and expanding reach in this digital era, having an online presence is a necessity. Luckily, there’s no shortage of channels you can use when transitioning your sales and marketing operations to… Continue Reading →

How to Turn Social Media into Sales Generation Tool

Reading Time: 4 minutes Over the years, social media marketing has become crucial for businesses, globally. From real-time customer engagement, advertising promotional offers, generating leads to actual conversions, social media has become the be-all and end-all of all businesses.   Here are eight ways… Continue Reading →

How to Hire Experienced Freelancers for Your Start Up

Reading Time: 3 minutes   For most entrepreneurs, growing a business is a challenging affair especially in its early stages. Most lack enough capital to get the business to the heights that they wish it to be. It is common practice for the entrepreneur… Continue Reading →

East Coast Loyalty wins two GlobalTrend Awards in 2018

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Contact: Angelo Zammit & Ami Pancholi                                                                                 8-11-18 East Coast Loyalty Info@EastCoastLoyalty.com (800) 214-8085 FOR IMMEDIATE RELEASE East Coast Loyalty… Continue Reading →

Withstanding the Test of Time

Reading Time: 2 minutes New businesses start up every day, and, unfortunately, a large number of those start-ups will not be around in 20 years, 10years, or perhaps even next year. What are the characteristics of those that do stand the test of time?… Continue Reading →

7 Ways to Rejuvenate Your Small Business

Reading Time: 2 minutes Regardless of how amazing your business strategies are, they’re going to need consistent adjustments in order to remain relevant. Whether it’s your marketing tactics or growth plan, there’s a solid chance that your business could use a bit of a… Continue Reading →

How Marketing Has Changed and What You Can Do

Reading Time: 3 minutes Since the days of television and newspapers, the marketing environment has certainly changed. Now we worry about things like how 90 percent of B2C businesses find social media to be the best form of content marketing, according to The Content Marketing… Continue Reading →

3 Underrated Social Media Platforms That’ll Boost Your Business

Reading Time: 3 minutes With well over half the world’s population connected to the internet, it should come as no surprise that over 3 billion internet denizens use social media platforms each month. While you’re probably familiar with the big players, such as Facebook and Instagram,… Continue Reading →

East Coast Loyalty Co-founders Have Touched Into the Auto Industry with ECL Auto Motors

Reading Time: 3 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  ECL Auto Motors a subsidiary of East Coast loyalty has tapped into the auto industry by working with and… Continue Reading →

Five Tools to Make Small Business Ownership Easier

Reading Time: 3 minutes When you run a small business, you can stretch yourself pretty thin while trying to get everything done. Sometimes the funds aren’t there to hire more support staff or take time to relax and practice self-care. Luckily, there are tools… Continue Reading →

The Art of Compelling Business Communication on Social Media Platform

Reading Time: 4 minutes With the overall world statistics, it has been found that around 98% of the companies are presently active on various social media sites, which include Twitter, Facebook, YouTube, Pinterest, and others. Today, social media has a significant influence on the… Continue Reading →

Why It’s Not Too Late to Boost Your SEO Game

Reading Time: 2 minutes   The days of word of mouth set one business apart from its competitors seem to be long gone. Maybe in a small town or borough, you can still get away without any kind of online presence. But, for the… Continue Reading →

How to Make Your Small Business Look More Professional

Reading Time: 2 minutes If you own a small business and want to make it seem as professional as possible, there are a number of things you can do to accomplish this. It is imperative that you make every effort to impress potential customers… Continue Reading →

5 Things You Can Do On Twitter

Reading Time: 3 minutes   Social media has taken over our lives and while sometimes that’s a good thing and other times that’s a bad thing, it’s the truth. Platforms like Twitter, Instagram, and Facebook give us the ability to connect with people we… Continue Reading →

You Cannot Ignore These Parts Of Your Business!

Reading Time: 3 minutes It should hardly come as much of a surprise that running a business is a complicated and difficult endeavor. In fact, the truth is that running any kind of business is the kind of thing that only a certain kind… Continue Reading →

21st Century Methods for Building Brand Awareness

Reading Time: 3 minutes Do you know what the term proprietary eponym stands for? Every time you “google” something instead of browsing, when you ask for a Coke instead of soda, or when you FedEx something instead of mailing it, you’re actually using a… Continue Reading →

Can Businesses Afford Not to Be on Social Media?

Reading Time: 2 minutes A social media presence is a must for all businesses in 2018, even if you think your niche is too dull to produce exciting content. Even if you think your company is too small to build a large audience. There… Continue Reading →

A Basic New Band’s Guide for Turning Music into Business

Reading Time: 3 minutes Succeeding in the music industry today isn’t easy, which is the reason why so many people are talking about its collapse. However, as you must have noticed, excellent bands still exist with new discovered regularly. Streaming services are full of… Continue Reading →

Increase Organic Traffic to your Website by using Instagram as a Marketing Tool

Reading Time: 2 minutes   The number of people who are becoming active users of various social media networking channels for whatever personal reason continues to grow in leaps and bounds. Experts in the field of online marketing say this trend shows no sign… Continue Reading →

How to Start Investing in Real Estate at A Young Age

Reading Time: 3 minutes Articles flood the Social Media telling of how a certain person retired in their 30s. Or ended up a millionaire or has a palatial home. How do these people do this? Are these stories real? Well real or not, they… Continue Reading →

Social Media is Marketing Not Sales

Reading Time: 4 minutes Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  The reason for this article is intended to encourage the small businesses to utilize social media as… Continue Reading →

Three Ways to Get Your Business Noticed

Reading Time: 3 minutes If you run a business, and already have a website and one or two social media profiles, how well are they performing? Are you getting loads of visits and followers? Are you making sales and getting interactivity with your customers?… Continue Reading →

3 Ways to Improve Your Social Media Marketing Efforts in 2018

Reading Time: 2 minutes 2018 is here, and there’s no telling what the future has in store. Between the advent of vocal search and AI going mainstream, 2018 should be an interesting year for online marketing. And there’s nowhere where this is truer than… Continue Reading →

East Coast Loyalty Snags One Dotcomm and Two Marcom Awards In 2017

Reading Time: 3 minutes Contributors:  East Coast Loyalty Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  2017 has been a great year for East Coast Loyalty, snagging up… Continue Reading →

Enough Hours in the Day: 5 Tips for Boosting Freelance Productivity

Reading Time: 3 minutes As a freelancer, you get to work on your own terms—no more clocking in and out five days a week. While one of the major perks of freelancing is the ability to set your own schedule, this makes your time… Continue Reading →

10 Apps That Will Enhance Your Business or Facebook Fan Page

Reading Time: 7 minutes Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  Are you utilizing your business or Facebook fan page to it’s full potential? If… Continue Reading →

Pay Per Click AKA (PPC) Pros And Cons

Contributor: Angelo Zammit Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty  In this article I will break down the pros and cons of Pay Per Click aka PPC as most call it. By the end of reading this article you should have a better understanding of what it is PPC is intended to do as well as if it is a right fit for your marketing strategy or better yet, in your budget. ppc-Pay-per-click-pros-cons Sometimes it doesn't always make sense to us on why we feed into a certain trend. Rather we just follow it with high hopes of a great return. Sometimes or should I say most times, digging in deeper we find much things can be done on a lesser scale or often a cheaper solution. Yet and still we all have different needs and PPC could be one for you. In case you still do not know what PPC is completely, I have referenced the definition from wordstream: - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It seems as though PPC has become a major player in the advertising industry in the past half-decade or better. With companies like Google AdWords, Yelp and Bing promoting it heavily puts business owners in a trustworthy positioning seeing its coming from reputable sources so to speak. These corporations whom seek to gain the highest profits sell you on the hopes of gaining better SEO ranking, cutting out competition and gaining you more business simply by placing your little add to appear alongside the results in a search engine in a predominantly dominant spot, thus allowing your services, products or goods to appear ahead of the competition and drawing potential customers to your business via some sort of call to action placed within the ad. This all comes at a price, all which depends on particular keywords that determine the demand of what it is you are providing. Meaning how many potential customers are searching for what it is you provide as a business. So when determining how much PPC will inevitably cost, you must take into consideration many factors. The biggest being your budget. PPC could cost one dollar per click or let’s say twenty dollars per click. It’s a fluctuating scale that changes by the minute as if it were the stock market. Let’s determine and break down the pros and cons of PPC to see if A; this is a good fit for your business or B; it’s just not worth the ROI. I mean after all. Pros-and-Cons-to-Pay-Per-Click-Advertising-PPC PROS & CONS OF PPC: Ok, let's begin with some cons if you don’t mind. I prefer saving good impressions last. I myself do not like to leave my readers with a sour taste in their mouth. After all, I do want you all coming back for more, lol. CONS OF PPC:
  1. Bidding wars- This happens when two plus advertisers are fighting, or shall I say competing for a top spot ad position, which can eventually turn into a pricy "bidding war" where no one truly wins. It's important to remain focused on the issue at hand which is the numbers. Being sidetracked can take your eyes of the prize.
  2. Charge for each click - It's pretty hard to run a successful PPC campaign without having a relatively heavy budget, seeing that the price per click varies depending on the keyword and position. PPC is very expensive for most small business owners. Take keyword "Insurance" for instance. "Insurance" still remains one of the most costly keywords. So much so that advertisers are often paying an upscale of over $50 per click, crazy huh?
  3. People often tend to ignore sponsored ads- Recently a Google survey revealed that 85-percent of people claim to ignore sponsored listings when searching via Google. It’s true; Most of us are too caught up in our own worlds or too busy reading our ex-girlfriend or boyfriend Facebook post to even notice it. I have to admit to tuning out advertising when I search or post my status update on Facebook, which is unfortunately a bad look for the PPC advertisements trying to get me to click.
  4. Choosing the wrong PPC marketing company- Most of us are much too busy to really dig in and do the research on what’s truly best for us, both financially and sensibly. Although a lot of marketers seem to think they’re the number one marketers on the planet, that spike in confidence couldn’t be more deceiving to one’s self. The fact is; it takes an enormous amount of knowledge and knowhow to truly capitalize on a ppc campaign. Placement multiplied by timing equals success. A true marketer knows both these things. In my own experience 90% of a sale comes from someone whom is waiting for the answer. They already want what you’re pitching, or have been thinking about it for quite some time now. Try to stay away from marketers whom are not willing to answer every question you have and expect you to leave it all in their hands without any understanding of how they plan to implement a successful campaign strategy. The biggest red flag is when a marketer tells you that’s what you’re paying them for. Let us do all the work and you just focus on running your business, LOLOLOLOLOLOL….. To just sit back and have no input on where your putting your money is foolish and with respect a very stupid thing to do. Even more so stupid for a so called professional marketer to assume that would even one; be beneficial, or two; unfold into a success story of a campaign.  Only the business owner can truly know his or her own business. There is a lot more than a simple promotion that goes into a great ppc campaign. Most importantly, we need you! Markets have a tendency to just want money and not become familiar with each business owner’s needs. No two businesses are the same, that’s something that cost me a lot of money to learn. An expensive investment that was well worth the lesson.
  5. Every Single Visit Costs - Yes you heard that correctly, every single little click you get from a potential customer is costing you dollars. And let’s say for giggles that you are able to convert even half of those searchers clicks into leads or customers, — since every little click costs, the ones who are just browsing around for fun whom you will never convert just made this already pricy campaign of yours a lot more expensive. That reality is why PPC success requires a combination of keyword management, compelling ads and optimized landing pages that persuade visitors to submit their contact information or make a purchase.
  6. Visibility Doesn’t Mean Conversions - Many businesses get super excited when setting up their first AdWords, Bing Ads or Yelp Ads campaign, only to discourage themselves when realizing their ads aren’t generating any traffic. In order for a PPC campaign to drive results, every piece of the campaign has to work together. The campaign must target a set of keywords that people actually search for and that are a good match with your business. Then the ads have to be optimized to grab searchers’ attention and compel them to click.
PPC 1   PROS OF PPC:
  1. Get Seen Immediately - SEO is a strategy that requires a lot of time as well as patience. It takes between six to twelve months or sometimes more, reaching the first page of google results for competitive keywords and phrases. Now, SEO is super important and draws organic traffic to your website so no, I’m not telling you to put it on the back burner, rather combine the two SEO and PPC together. Pay-per-click marketing is a great complement to SEO. With PPC, you can set up a campaign and start bringing in targeted traffic in less than 48 hours.
  2. Track your ads in real time - This is extremely important in respect to in a way it's putting a face to your viewers. It will show actual demographics and profiling data, turning them from just a number to actual people!
  3. Retargeting - which is a great way to draw those potential customers that slipped away back in; It hurts when you spend thousands of dollars on a campaign and end up losing business because someone forgot to follow up on their thoughts or just weren’t ready at the moment. Reaching back out to the same person over and over allows you to plant a seed in their heads. It’s a process but what you’re doing is training them to become exceptive of what you’re selling and persuading them into biting the hook. When a person sees something over and over they remember it, they store it, think about it and make a decision. Not everyone is easily convinced so being repetitive is a good method to helping them decide.
  4. Exposes your business both locally and globally- which is huge as far as branding goes. I am a big fan on brand development. This brings me back to PRO 3 where when someone sees an image or ad over and over they begin to gain a sense of trust. Not to mention, how can a potential customer buy of you when they don’t know you exist. It’s simple mathematics really. The more your business is out there the better odds you have of getting more customers and repeat business.
  5. Quick results -I don’t think you need me to state the obvious on this one do you. But just in case, let’s give an example. You are a new business and you just opened the doors. Your offering a grand opining promotion and want to get the word out there asap, so you log on to Facebook a create a post. Ok, so now what? You sit back and watch the floodgates open up, not happening. You might get a few customers if that, but for one you potential audience is most likely peanuts compared to a PPC ad. Depending on your marketing budget you could reach hundreds of thousands of potential customers that are specifically looking for what it is you’re selling via PPC.
  6. You can reach your target consumer at the right time with the right ad - With PPC’s location targeting and delivery options combined with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
  7. Full Control- The great advantage about PPC is that it allows you full control of all aspects of your Pay-Per-Click management campaign such as how much you bid, how long the campaigns run for, what keywords to target and the overall cost of the campaign.
Now that we have gone through several PROS & CONS about PPC which I can assure you there are plenty more of both, i would like you to make your own assumption on whether or not this is a tool you see your business benefiting from. Either way I suggest to always giving something a try at least once. How else can you really determine the outcome? My word means nothing in the end, because what does or does not work for me may or may not work for you. I hope this article has helped you better prepare yourself if you have plans to do PPC or is actively doing it. If you are not currently utilizing PPC as a marketing/advertising strategy and are interested in doing so I will provide a few companies whom specialize in such services. Again, thank you for reading and please like, love, share, follow and comment below. ppc-expert PPC PROFESIONALS: 1.) East Coast Loyalty 2.) Get Xperts 3.) Consistent Conversion 4.) Click Path 5.) WordStream 6.) JumpFly To learn more about other marketing services that offer great benefits to your business, check us out at East Coast Loyalty! [caption id="attachment_11265" align="aligncenter" width="150"]East Coast Loyalty Logo - PPC- Pay Per Click - Mobile Marketing - Text Message Logo Trademark: EastCoastLoyalty.com[/caption]

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