When it comes to our careers, we all dream of doing something that we love. As Confucius once said, ‘Choose a job you love, and you’ll never have to work a day in your life’, and it’s so true. That’s why, if you’ve got a passion for something, like makeup, your best option is to find a way to earn from it. The best career for someone who is makeup mad is, of course, working in makeup artistry.
If you’re thinking of taking the next step and going freelance, you’re in the right place. For all the ins and outs that come with launching a makeup business, keep reading.
Work out your startup costs
One of the most important aspects of running a business is, of course, the financial side of things. Starting a business can be expensive, and it’s important to realize that. You need to consider whether your savings will be enough to cover your start-up costs, or whether you’ll need to take out a loan. If you’re going to need to take out a loan, you’ll need to complete an in-depth business plan, to present at your meeting with the bank. (There are plenty of business plan creation tips online, so don’t panic.)
Think about what costs you’ll need to cover, and use that to work out how much you’ll need to get started. From the cost of your equipment, like these Stilazzi beauty products, to the price of advertising, there’s a lot to consider. If you want to ensure that you can afford everything that comes with running a business, it’s crucial that you sit down and write a list of all your costs.
Think about your treatments
Once you’ve worked out the money side of things, the next step is to think about what services you want to offer. Will you do various types of makeup, from wedding and prom to catwalk, and everything in between? Or, do you plan on specializing in one area of makeup artistry?
This is important to think about, as you’ll shape your entire business around this. So take your time and think about what it’s best to offer – pick the thing that will bring in a good income and that you enjoy doing.
Choose a name, set up a website and start marketing your services
So you’ve chosen what treatments you want to offer, what next? The next step is to come up with a name for your business – this can often be tricky, create a website and market your services. Obviously, before you can do the latter, you need to think of a name. Ideally, it needs to be something short and snappy, that’s catchy and relates to makeup. If you plan on working in one location, it could have this in it, such as North Boston Makeup Artistry.
Once you’ve got the name sorted, you can then start thinking about your website and marketing. These two things go together, as your website will be your biggest and best marketing tool. Unless you’re good with website design, don’t attempt to make it yourself. Your site needs to be professional if you’re going to make a success of your business, so it’s best to consult a professional designer. If you’re going to outsource your marketing, why not use a company that offers both web design and marketing? This will help to keep your costs low, and will ensure that your marketing materials work well with your website.
Launching a makeup artistry business might be expensive and require a lot of planning, but if you make a success of it, it’ll be more than worthwhile.