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Throughout the years, more and more people have recognized the importance of collating and understanding data. No matter what industry you’re in, analytics can be key to determining any potential links and connections that exist within the data – whether that be identifying criminal trends or customer buying behaviors. 

 

To effectively visualize and understand these connections, link analysis software can be used. Essential in the discovery, it assists by transforming the way that people interact and understand what the data depicts in an easy-to-read and digestible format. 

So how can link analysis software be used?

In Criminal Investigations 

Perhaps the most prevalent application of link analysis software is within criminal investigations. Whether this is financial fraud, money laundering or a different criminal activity, its state-of-the-art tools are able to evaluate any potential trends and patterns, as well as identifying connections. 

This helps investigators to identify the criminals, whether they be an individual or an organization. Taking an arduous and time-consuming task off their hands, guilty parties can be caught and prosecuted in a shorter time frame. Splitting the data into several rows, they are efficiently able to calculate and forecast. You can read more about this here).

In SEO

Another typical use of link analysis software is found in SEO. Of course, this is a different type of software than that used by criminal investigators, but the numerous benefits of the technology still showcases the importance of it within particular industries. 

Through link analysis software, businesses are able to scour their competitor’s websites in order to discover any unique and valuable back-link opportunities. Through these opportunities, they will then be able to outrank their competitors organically. Collating all of the data in a simple format, it can be predicted what their next strategic move should be. 

In Retail

Another notable application is within the retail industry. By using link analysis software, retailers will be able to identify the connections between customers and products. 

Creating collections of individuals based on certain attributes (i.e their location or what they have purchased), it makes it easier to target particular individuals and recognize gaps in the market. 

It will also allow the retails to acknowledge which types of customers exercise a particular influence over others and to predict potential future buying patterns.

In Cyber Security 

Although many cyber-security threat investigators still use traditional techniques to analyze and prevent potential attacks, link analysis software can assist with this process by accelerating it. Nowadays, with the number of potential threats, effectively analyzing all of them in time can be difficult.

Which is why the assistance of link analysis software is so prevalent. Targeting the threat and compiling the data into an accessible format, appropriate actions can be taken within minutes.

Final Thoughts

So, there you go! Those are the top 4 uses of link analysis software. From the above, it’s clear to see the undeniable benefits that come with utilizing this clever technology. And that as technology continues to grow, the software will become more and more prevalent throughout a range of different industries.

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