If you run a business, and already have a website and one or two social media profiles, how well are they performing? Are you getting loads of visits and followers? Are you making sales and getting interactivity with your customers? You may be wondering why they’re not bringing in as many clients as you’d like. Here are five ways to help boost your company’s digital profile.
Ever heard of SEO?
A digital strategy should be at the heart of your business development plans. It doesn’t matter whether you run a gift shop or a medical practice. And don’t feel alone when it comes to setting goals for your organization. Specialists like Rishin Patel Insight can help in the medical sector, for instance.
It may sound like an alien acronym to some, but SEO, or search engine optimization, should become your best friend when it comes to boosting your business in the crowded digital world. It’s the process which will help get you noticed.
If you don’t know how it works, here’s a simple explanation. When customers open up a search engine and tap in a search word, for example ‘medical services’ or ‘gym classes,’ the search engine will set about looking for those words in online content, and then return the results in a list.
By getting your site the SEO treatment, you will include all of the keywords that your customers are likely to hunt for. So, when they do come looking, hopefully, your website will appear in the search results list in front of their eyes. And it’s free. These are not the paid-for results you can also get.
SEO is a skill, so get someone to help you with it if you’re not an IT whizz! If you’re getting a new website, get your developer to include it right from the start.
Shout from the rooftops!
Search engine optimization isn’t the only way that you can get your company’s website found online. You also need to be plugging the website address through every opportunity you have when interacting with clients and potential customers.
If you’ve got an email marketing campaign running, for example, then make sure your website address is prominently featured, or a hyperlink is in there – so that people can click straight through.
You should also remember simple ways too. Like including a link to your website in your email signature, on business cards or any other promotional literature – the traditional paper stuff and the digital equivalents.
Seal slice of social media
If you’re looking to stand out in the digital world, a website isn’t the only thing you should be focusing on. You need to get some high-profile social media channels – which you regularly fill with fresh content. Get your company on Twitter, Facebook, Instagram and the like – and get posting.
You need to post content that’s in keeping with your business ethos, your customer culture – and that ultimately drives up sales of your products and/or services. It can be fun and interactive – helping you to make closer connections with your customers.
You can also boost your digital presence by adding a blog to your website. This also helps to get your site noticed online. You can blog about all sorts of things, as long as it’s relevant to your specialism and industry. And don’t just blog a couple of times a year, make it a regular feature – to build followers and brand awareness.
Taking it a step further, you could also think about broadcasting live on the net. Maybe try out a Facebook Live, where you appear on camera and interact directly with viewers. It could be to promote a product or service or to discuss something topical. It all helps raise your profile and that of your company.