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What’s the secret to marketing?

Why is marketing so complicated and technical these days?

Search Engine Optimization (SEO), Social Media Marketing, Programmatic blah bah blah… why do you need to know all of that?

The Truth About SEO Marketing

There are many different reasons why a business should consider engaging a large percentage of their marketing efforts over the Internet. For the businesses who choose to adapt, they are learning how to make intelligent decisions driven by the very data they collect from the internet.

Think about it. How has Amazon built their empire? Perhaps people have learned to enjoy shopping from the comfort of their own home. For local shoppers, people like to read reviews or learn more about a company prior to choosing who to call.

For example, in the 1990s, the average American would visit an average of five car dealerships before making a purchasing decision. This process would take all day long, if not multiple. Today, the average American visits up to only two. Why is that? You guessed it… they do all of their research over the internet.

If you are not sure why it would be important to learn SEO, then perhaps you should think about the way you find businesses today. More than likely you use a smart phone or use your laptop to find what you are looking for.

How to Learn SEO

 

First, you must learn what SEO is. SEO is the practice of using online marketing tactics to benefit your website’s search engine rankings for specific keywords. Generally, these are keywords your customers would most likely be searching to find you.

The Value of SEO

“75% of people correlate your search engine rankings with the importance of your brand,” says Houston SEO Expert, Joshua Belland. Therefore when a customer finds your website at the top of the search engines after searching one of your keywords, they instantly find credibility in your brand. So, not only do you reap the benefits of becoming more visible to your customers, but you also strengthen your brand. For this very reason, search engine optimization has become one of the most effective marketing tactics used today by small and large companies alike.

The next question is, “Where Can I Go to Learn SEO?” There are plenty of beginners guides to SEO that will teach you exactly what you need to do in order to learn SEO.  Using the knowledge you learn from those guides, coupled with consistency and execution can undoubtedly result in long term, sustainable lead generation for your business’s lifetime. The best part about it, is that SEO is free… that is unless you pay or hire a company to do it.

SEO resources are not necessarily difficult to find, but without the proper education/lessons, they can be quite difficult to understand. If you are wanting to know how to learn SEO, then do some research online and you’ll certainly come across some great guides. You will especially thank yourself for doing so upon realizing how much less you worry about generating business so that you can focus on growing your company.

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