We are living in a digital age, and for some businesses, that has meant an end to traditional promotional methods, including, as our title suggests, face-to-face marketing.
Instead of making contact with others in the ‘real world,’ many businesses market themselves entirely from their office space. Using trendy digital marketing methods, such as chatbots and video marketing, alongside social media and website marketing, there is less need to interact with potential customers face-to-face. Is this a good thing? No, not really. While digital marketing is undeniably useful, as we described in a previous article at https://priceofbusiness.com/, we shouldn’t forego face-to-face marketing, as it still has a place today.
Of course, we are assuming you know what we are talking about when we refer to ‘face-to-face marketing,’ but if not, know that there are two strands to it.
On an informal level, it is the conversations you have as a business owner with others. It might be with customers in your store, people on the bus, or passersby on the street. You strike up a conversation in the hope of a new customer and sale. It’s about taking advantage of any opportunities that come your way, and as the examples we have just illustrated show, they could come from anywhere.
Face-to-face marketing also comes from planned methods. Rather than pushing your business through random encounters, you actively set out to meet others and promote your products. So, you might utilize the services of www.eventdisplay.com.au and set up a display stand at a trade show or business convention, marketing yourself to those people who visit your booth. Or you might walk around an industry event, business card in hand, ready to speak to anybody who might be able to profit your business.
Both methods are useful and should become a part of your regular marketing strategy. There are benefits to your business, and while some of these might already be obvious to you, we are going to list them below.
#1: Face-to-face marketing is perfect for the frugal business owner
For anybody looking to save money, this is an excellent way to market your business. Because you are using your mouth to communicate to others, there is no need to spend a lot of money on marketing materials. Sure, you might want to have a business card to hand to any interested parties, but as a rule, you won’t be charged for talking to others, especially when networking at places with no registration fee, or when chatting to others on the street.
#2: Face-to-face marketing is about the personal touch
Sure, you might have an excellent way with words when writing your emails or when speaking to customers on the phone, but for a true emotional connection with others, you should get to meet them in person. You see, it’s not only about the words you say. It’s also about the handshake and the body language you convey that can personalize your approach to another. A firm handshake, a warm smile, and a confident posture might say more about your business than an email or a social media post.
#3: Face-to-face marketing can help you sell a product
Okay, so you might broadcast your product online, perhaps through a photo or a video tutorial, but what if the customer has specific questions about what you are selling? They could email you and wait for a response, but if you can be present in your store, or if you can take your product to a trade event, you will be able to answer any questions in person. Your words of advice, as well as the way you interact with the customer, might then inspire greater confidence in them to buy from you. This is also your opportunity to use the selling techniques discussed at https://perfecttraining101.com/, as with the right words from you, you might be in a better position to convince a person to purchase what you are selling.
#4: Face-to-face marketing is about building trust
By letting others meet you and showing the face of your company, they may have more faith in your company as a consequence. After all, how many times have you visited a website but lacked trust because you didn’t know who was behind the business? By getting out there and meeting others, you can hopefully build trust through the conversations you hold, and through the way you behave and interact in the real world.
#5: Face-to-face marketing gets you out of the office
It’s not about what you can do for others, but it’s about what they can do for you. And no, we aren’t talking about the profits you can put in your pockets after pushing your product. By taking the time to go to those events where face-to-face marketing is possible, you are also opening yourself up to benefits that go beyond sales. You will become acquainted with the latest trends within your business when you listen to speakers at these events. You will get to experience new technologies that others are pushing. And you will have the opportunity to find out what your nearest business rivals are up to. So, while these events afford you opportunities to market your brand, you can also get so much more from them besides.
#6: Face-to-face marketing is trending again
The statistics don’t lie; well, not all of the time anyway! While digital marketing is the way to go for many businesses, this article at https://www.mc-2.com/ showcases the viability of face-to-face marketing in 2019. With statistics proving that this method of marketing generates better ROI than some other techniques, you do need to take the numbers seriously. If by going to a business event or by speaking to somebody in your store is going to significantly boost your chances of a sale, then you really should make the effort to continue what some have considered a dated way of marketing.
Finally
As a business owner, you need to take advantage of any marketing method available to you. This includes those strategies that are current and trending – hello digital marketing – as well as those methods that are perhaps more traditional but still relevant – hello face-to-face marketing. By not neglecting any, particularly the latter, you will have a greater chance of success in business. Therefore, consider your business today, and start to place a focus on the real world as well the virtual world behind your computer screen.
