As a small business owner, you already know the importance of marketing your company. You also probably didn’t go into your business with a marketing degree. You had a great idea for a product or service and ran with it.
But, as stated above, marketing is a necessity. So, aside from paying a professional marketer the big bucks to help you out, how can you get your business off the ground this year with DIY marketing techniques that will get you noticed? Here’s a hint; you won’t have to blow your budget to do it!
Let’s look at some practical marketing tips you can use.
- Get Social
One of the easiest, cheapest, and most effective ways to marketing your business is to use social media. Facebook alone reaches 60% of all Internet users. So, simply creating a profile for your business (which is free, by the way!) can go a long way. You can hop on board with Twitter, Instagram, and other platforms to connect with other audiences, too.
Social media does more than just market your brand and business. It offers you a way to connect with customers and followers. It’s a direct way to answer questions, provide customer support, and listen to reviews or feedback. People want to have a relationship with the businesses they trust. Getting social allows you to do that, which can help to fuel more word-of-mouth advertising.
- Start a Loyalty Program
As a small business, one of your biggest goals is probably to gain new customers and look toward different demographics. But, don’t ignore the people who have already supported you. Customer retention is huge when it comes to the longevity of a business. In fact, just by increasing customer retention by 2%, you can decrease marketing costs by 10%.
One way to do that is to introduce a loyalty program that provides discounts or perks to the customers that support you. Every loyalty program is different, and how you want to reward your customers is up to you. But, make sure the people who believe in your business know how much you mean to them.
- Promote Your Brand
A business isn’t just about its goods or services. It’s about creating a brand people can trust. So, don’t be afraid to get your brand name and logo out there as much as possible.
This is one such idea, handing out custom tote bags, mugs, keychains, and other promotional materials at trade shows or special events. Yes, you’ll have to invest some money to get these promotional products made, but getting your name into the hands and minds of potential consumers can be priceless. You can also draw more attention by holding contests and giveaways with these products. Get people talking about your business to others on social media, or have them sign up to your mailing list for a chance to win. Most people are eager to win just about anything, so this is a great way to harbor interest quickly.
You don’t need to spend a lot of money to market your small business. If you’re just starting out, these cost-effective tips can promote your brand in a big way, without you having to have prior marketing knowledge.