Are your marketing efforts falling flat and not reaping the intended rewards? Or have you failed to update your marketing methods since the early 2000s, meaning you’re passing by some of the most impactful marketing methods available to you? The missed opportunities in not using these modern marketing techniques are significant, and it’s time to seize them.
Regardless of your thoughts on modern marketing techniques, there’s no denying that there are some pretty powerful ways for you to reach your audience that have come about in recent years. And if you’re still stuck in an analog era regarding marketing, then it’s time you integrated some modern approaches to your game so you can give your marketing efforts the boost they need.
Influencer Marketing
Essentially, working with influencers in your niche means you can tap into their ready-built audience and expose your products to people who would be more likely to want and need what you sell. The potential of effective influencer marketing is immense. The trick is to research them, their work, the content they produce, and their audience. If they appeal to your target audience, then forging a collaborative relationship can be a great way to boost your marketing efforts. If you’re not sure how to start dipping your toes into influencer marketing, then an influencer marketing agency can help you uncover the real talent in your niche and find the best approach.
Content
You need to harness the power of the internet and search queries, and the best way to do this is to have content cleared for your website or ecommerce store that directly answers common queries people have relating to what you do. Let’s say you sell running equipment for dedicated runners. While having all of your product listings optimized for search engines is a great place to start. Having a blog that hosts content relating to commonly asked questions and queries regarding all aspects of running can boost visibility in search engines.
Topics such as ‘best running shoes for beginners,’ ‘Do I need a gait analysis to perfect my run?’ ‘How to run faster?’ ‘How often should I be running?’ and so on can help you create a body of content that relates to common searches online, boosting your ranking and bringing in views to your website.
Video Content
Video is still the most commonly interacted with form of media online. Its importance in your marketing strategy cannot be overstated. People are more likely to watch short videos or clips on social media than read long-form content you might be sharing. Now, the exact type of video content you produce needs to relate to your audience, but creating bite-sized fun snippets that hit the mark will only work to boost your visibility and gain you that much-needed traction to increase exposure. This will be more impactful if you’re able to and want to jump on current social media trends or take advantage of common themes or content that people enjoy, which further boosts your visbility.
