Every entrepreneur in the eCommerce business knows that happy customers are the lifeblood of the business. When an eCommerce business provides a quality shopping experience for its customers, they are more likely to return again for future purchases. As important to eCommerce businesses are the online reviews that happy customers will leave in regard to the overall customer service experience that they had while shopping at an online store that they like.
These reviews serve not only as testimonials that potential customers can read before deciding to make a purchase with you, but they are also valuable tool regarding a business’s web presence and SEO ranking. Keeping this in mind, here are three ways that you can greatly improve the customer experience for your eCommerce business patrons.
1. Have A Website That Combines An Appealing Look With Ease Of Navigation
When you create your website for your eCommerce business, you want to have a seamless blend of curb appeal and ease of use to make purchases. Customers will be drawn to a website that has a strong visual appeal to it in relation to what you are selling, but at the same time, if that great looking website is a pain to navigate and place an order on, then it will lower the customer’s experience, potentially driving them away. It is important, therefore, to balance visual appeal with ease of use.
2. Keep Your Customers Updated In A Timely Manner Regarding Their Purchases:
One of the primary reasons that the eCommerce model of business has achieved such universal popularity is because of the ease of the whole process. As a customer, you submit your order online and then sit back and wait for your purchase to be delivered. Usually, things go smoothly like this, but when they don’t, it is critical to keep your customers updated in a timely fashion. Keeping your customers updated in a timely manner on any delays or other issues related to filling their order is critical as far as the customer experience is concerned.
3. Offer Cheap Shipping Or Free Shipping Through A Great Courier Broker
Your choice of courier broker to send out your eCommerce businesses products is critical. Shipping costs are one of the most significant influencing factors in whether a customer will make a purchase from a particular eCommerce business, so you want to choose a courier broker like netParcel that gives you the ability to offer your customers great shipping options, in real time, at a cheap price. There are few things that eCommerce customers love more than when a business offers cheap shipping, especially if it’s courier shipping.
Keep these three main points in mind when you are starting your eCommerce business or looking to improve your business. There are a lot of issues to consider when starting a business of any kind, but giving your customers the best possible experience should be at the top of the list. As they say in business: the customer always comes first.