3 Ways You Should Be Using Data to Make Your Business Better


The advent of the internet has made data more accurate and accessible than ever before. Despite this, few businesses are utilizing the wealth of information that’s available to them. If you don’t have a data strategy in place, you could be losing a significant amount in terms of revenue. To find out how to improve your performance, take a look at these innovative ways you should be using data to make your business better…

  1. Plot customer journeys

Every business can plot highly accurate customer journeys by using the data that’s at their fingertips. Even offline enterprises gain a significant amount of custom via online searches. In fact, the vast majority of purchases are subject to a Google search before they’re made. 

By monitoring customer journeys and retaining the data, companies can determine where their customers originate from, how they find their brand, what products and services they are interested in, how many times they engage prior to making an initial purchase and much, much more. 

Once collated, this data should form the basis of future business growth strategies and marketing campaigns. Understanding customer behavior is the key to instigating action, so be sure to use the data that’s being handed to you by your existing customer base. 

  1. Meet regulatory requirements

Most industries have sector-specific regulations they need to adhere to, as well as general laws governing workplaces and commercial organizations. For a vast number of businesses, however, keeping up to date with changing regulations and meeting legal obligations requires a considerable number of resources. 

Fortunately, access to industry-specific regulations and safety data makes this cheaper, faster and safer. With SDS Dental databases, for example, dentists and practice managers can access critical information in seconds. As most sectors have similar safety data sheets, codes or guidelines, any organization can benefit from accessing a complete and comprehensive database of relevant safety information. 

  1. Increase personalization

Generic marketing communications are falling out of favor at the moment. In its place, personalized content is increasing in popularity. Of course, publishing personalized content is only a viable option if you have effective data management systems in place to work out exactly what is personal to each of your clients. 

Once you have the in-house capabilities to store, collate and use data, implementing personalized marketing activity is simple and straightforward. Studies have shown that personalized content is far more effective than alternative forms of marketing. However, the success of personalized marketing depends on the accuracy of the data being used. 

To ensure your company is increasing its reach, boosting engagement and attracting new customers, you’ll need an up to date CRM system that’s bursting with valuable data. 

Making Data Work for You

Big data presents an unprecedented opportunity for today’s businesses but incorporating it into your day-to-day operations can seem tricky. To combat this problem, many organizations are using established databases, secure customer relationship management systems and automated data processing. With these advances, businesses of all sizes can embrace the use of data and reap the benefits it offers.