The internet has completely changed the way in which we search for products and services. Whereas once word of mouth, print advertising and directories were a means by which to find the companies we needed, now we simply type a few words into Google or even speak them into our smart speaker and are presented with a range of options that fit our criteria. These options primarily come from web listings and without a business website, you won’t be coming up in results. So now we’ve answered why you need a business website, your next question is likely going to be how do you make one. Well, you can go about doing it yourself but unless you have web-design experience then this more often than not ends in a costly failure. So here are 4 reasons why we think you should consider hiring a professional web designer instead.
- You can get a custom design
The internet is now a crowded place, meaning that it’s harder than ever to stand out. DIY web-designer platforms work by offering a limited number of themes and designs to their users, which ultimately results in a lot of very similar-looking websites. If you want to stand out from your competitors and not look like everyone else, then a web designer can create a custom web design that accurately represents your brand identity.
- SEO will be included
SEO stands for Search Engine Optimisation, and in short, it’s what ensures your website appears when your customers search for your products or services. Without SEO, your website will end up hidden on the back pages of Google and so its importance cannot be overstated if you are trying to increase traffic. You can hire SEO specialists out separately but it’s a hell of a lot easier to combine SEO with your initial web-design, which a web-designer can do for you.
- They know what they’re doing
Why hire a professional for anything? The answer is because they know what they are doing. This one may seem obvious, but sometimes you just need to bite the bullet and realize that the reason we pay for services is that it’s often better and easier to have someone who knows what they’re doing handling our affairs. Having a professional website designer handle your web-design project will save you time, ensure you get the product you want and ultimately will probably save you money in the long run when you later consider revisions and other external services.
- Websites need maintenance
Finally, when hiring a professional web-designer you also often benefit from web-master services which are designed to keep your website up and running and operating efficiently for many months and years after its creation. Websites are never static and so it’s important to update them and keep them evolving so that they can continue to wow your visitors. Without regular maintenance, websites can become slow, clunky and difficult to navigate and with the average online attention span lasting just 5 seconds, this can leave you open to losing potential clients to your faster, more up-to-date competition.