4 Reasons Why Machine-Readable Labelling Is So Important


When putting the finishing touches to your product packaging, it’s essential to ensure that the important data is presented in a format that is readable. Labelling machines apply pre-printed, self-adhesive labels directly onto packaging so that product information is easily accessible, and the objects can be tracked and traced.

If you’re looking to upgrade your brand identity, here are 4 reasons why machine-readable labelling is an important consideration for any business…

1. Simplified Labelling Application

As most commercial products have labels attached to the containers and packaging, there is a wide variety of labelling machines available for in-line application.

Both automatic and semi-automatic label machines automate the application process. Automatic machines can create texts and graphics with added 2D codes, barcodes, batch code, and expiration dates. Stylish images and logos can also give your product a distinctive and polished finishing touch.

2. Information Transmission

Labelling is a key part of a product’s marketing. To maximise potential sales, the labels on your products need to grab the attention of a customer. Machine-readable labels feature data in a format that is computer compatible. The structured data is automatically read and processed by computer, so that it can be transformed into human-readable material that promotes your goods.

Generally, labelling machinery boasts a combination of three key functions – printing, dispensing, and attaching. For brand transparency, it’s the label’s responsibility to inform the customer about ingredients, instructions, the expiration date, warnings, and other equally important factors that may impact on sales.

3. Identification, Presentation and Traceability

A brand label is far more than a fancy sticker to attach to a bottle or box-shaped item. Labels can also be applied to cartons, cases, and pallets, for use across an extensive number of industries.

Labels communicate the manufacturer’s message to customers in the UK and all over the world. They also promote brand identity, and provide crucial product information that customers may need to help them make an informed purchase decision.

Besides unifying the appearance of the product container and its packaging, self-adhesive labels also facilitate the traceability and tracking of your products in the supply chain.

False representation (counterfeit goods) can have a detrimental impact on any type of business. Clear, distinctive and accurate brand identification is a practical step towards preventing fraud.

4. Flexible Implementing

If you need to label high volumes of products, labelling machines provide a highly efficient, accurate and flexible labelling solution. You can showcase your brand by attaching a label to front, side or back of product containers, cases, and packages. Additionally, pre-printed labels can also be attached onto films with pressure-sensitive adhesive (PSA).

Flexible implementing means that you can apply labels on the top, bottom, sides, and corners of the product containers and/or also on its package. Integrated assemblies, like front-back labelling systems, pass the product through a series of rollers to ensure accurate label application, and a seamless finish. Once labels have been attached, the products make their way along the conveyor belt to further processes.