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One of the smartest things that you can do if you are in business is to supercharge your business’s competitive advantage every time you can. There are millions of business books on how to do this, breaking down all of your company’s decisions into an infinite number of categories and pieces. Ultimately, it is up to you to decide which path makes the most sense.

Four quick categories of thought will move you in the right direction when it comes to brainstorming vendor risk assessment. First, you want your business to be socially active. That is where a lot of attention comes from these days. Second, you need to look to promote your environmental sustainability as a matter of practice. 

Third, you should have your potential clients opt into your advertising efforts. And lastly, used to use personal touches when it comes to establishing yourself and your client’s minds. 

Be Socially Active

When you learn how to use social media for business, you are giving yourself an advantage over other brands that are willing to take this step. Being socially active as a brand is different than being socially active as a person, though, so there might be a small learning curve when you’re trying to figure out how to bridge the distance between those two concepts. 

However, once you do figure it out, you’ll find that there is a lot more public discussion about your company versus someone else’s.

Look To Promote Your Sustainability

Another big topic is sustainability, particularly when it comes to environmental ideas. As an example, you could set your business up with a commercial solar installation. It is a great way to save energy, thereby saving you money on bills. Plus, if you promote the fact that you are using sustainable energy, have the potential to reach a different kind of clientele who appreciates that sort of decision-making from you.

Have Potential Clients Opt In

If you’ve noticed these days, people hate spam. If a brand or advertiser sends a person too many things that don’t have anything to do with their interests, they will write that company off. Instead, if you’re trying to supercharge your competitive advantage, you should go for opt-in advertising. That means that people actively seek you out to find out information about your product or service. By using opt-in advertising, you know that you have a legitimate market for your ideas.

Use Personal Touches

In today’s digital world, a lot of advertising and connection between a company and its clients seems very impersonal. If you want to break from this trend, figure out how to do voice-to-voice connections or face-to-face connections even. If there’s any way that you can, meet your clients in a physical space and talk to them one-on-one. 

It is a great way to be memorable when all of the other businesses in the market are keeping everything to text messages or even emails.

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