When you start a small business, it’s great to have passion for the product, service or trade that you deal in. But how can you ensure your target customer base really pays attention to you and your company stands out from the rest of the crowd?
First up, of course, you need to make sure they’re aware of you, so you have to understand the best way to communicate. You need a strong and clear message and for that to reach the right people – so be sure to think about the following issues:
- Who is your customer?
- What do they want?
- How will you help them achieve that?
- How will you tell them?
Take time to develop your brand identity and message and then communicate it through as many appropriate channels as possible. Think of a memorable strapline, for example, and get it out there in front of your key target market.
You don’t need to have a huge budget to achieve that, social media promotion is free and effective – if you do it the right way. At the same time, many people neglect more ‘old school’ forms of advertising but flyers, business cards and posters can all have a great reach. It’s all just really about identifying your market – and then speaking to them via the most appropriate channels.
Offer something unique
Ok, so you know you’re special but can your customers identify what’s unique about the product or service you offer? How is it different from what your competitors are doing, or could you provide something for people in a different way? If you have other small businesses in your area offering something similar, what could you tweak or add to make a unique selling point?
As an example if you run a small restaurant or café, could you maybe launch mid morning brunches for moms? Or discounted early evening meals for elders, deals for families, live music or special themed nights? Whatever it is, identify it, and then get your message out there – it’s the best way to make sure you outshine your competitors.
Make the most of technology
There are a lot of timesaving devices and software options available to you now as a small business owner, so make sure you’re using the best that’s available. Have you considered trying the business apps that are out there, for example; there are lots on the market to help you succeed.
Whether it’s to speed up your accounting or help your customers access your services, you may just find something that’s right for your requirements. A growing idea amongst savvy small business owners, though, is to come up with an app that’s unique to them.
Yes, you could try to do this yourself using a developer tool or maker, but who has the time or skills to get this right? The best way is to work with experts who’ll help you with, ios apps development, for example and identify how this technology could work best for your business.
It goes back to our last point about identifying your USP or attracting customers of different demographics with varying offers.
Do what you say
It might sound straightforward but it’s well worth repeating – in business you need to say what you mean and do what you say. A great way to stand out from your competition immediately is to always deliver and never let customers down.
If you make a promise to someone, follow it through, even if it’s just returning a phone call or email. Make sure your customers or clients always get great service and that way you’ll build valuable brand loyalty. That’s a really effective tool when it comes to small business and conversely nothing is as damaging as a bad reputation or review.
Be reliable, clear and trustworthy at all times and it’ll pay off in spades when it comes to success. Under promising and over delivering can also be a good tip to follow – never suggest you can do anything you have doubts about. And that way you’ll make sure your customers are always happy, and say great things about you and your business.
We hope this has provided some valuable insight into how to get ahead of the competition and make your company stand out. With a few simple steps, and by following these essential tips, you really can help your small business succeed.