Getting the word about your brand out to the intended target audience via the internet can feel a bit like yelling in a noisy crowd. There are millions of websites, and an assortment of social media feeds vying for their attention. To win the support of those most likely to buy your products, you should know how to harness the power of the available digital marketing techniques.
There are several popular techniques you can use to hook in potential customers, such as:
- SEO Marketing
SEO, or search engine optimization, refers to a collection of techniques used to make your website easier for search engines like Google and Bing to find. If you know what criteria the search engines use to rank web pages in their results pages, you should be able to create them in a way that will boost your rankings.
Search engines also have crawlers that go around the internet collecting information from millions of sites and indexing it. When someone makes a query, the search engine goes to the index and uses an algorithm to retrieve and order the results.
Among the factors used to determine webpage rankings are:
- Keywords– These are the words or phrases search engine users are likely to key in when looking for information related to your site’s content.
- Authority– This is the extent to which your site is trusted as a source of information pertaining to your chosen niche.
- Quality– How grammatically correct and coherent is the content in your site? Is the information actually helpful to readers, or is it just stuffed with keywords?
- Social Media Marketing
Social networking platforms, including Facebook, Instagram, and Twitter, boast billions of users around the world. Users spend an average of 2.5 hours on these platforms every day. It only makes sense for you to devise marketing campaigns geared at this captive audience where they spend so much time.
You can use social media to gain valuable insights into your target audience’s preferences and interests. This is based on the content they view and like. You can then tailor your promotional content to more closely suit your target market, increasing your chances of getting their attention.
Social media marketing allows you to move from simply trying to push your products to potential buyers to developing a lasting relationship with them. You can engage with them in the comments section of your posts to find their pain points or offer helpful information, whether or not it leads to a sale. In this way, you cultivate their trust leaving them open to promotional material.
- Content Marketing
At its core, content marketing is about hooking in your target audience using storytelling. Share a story they can relate to using high-quality content delivered consistently across popular social media networks. The art of using storytelling to popularize a brand or make products more appealing has been around long before the advent of social networking or the internet itself. However, to deliver your content efficiently to your target audience ahead of your competition in today’s digital market, you need to embrace the use of online channels.
Content can be in the form of text, still images, video, audio, or a combination of two or more of them. Your target audience should determine the delivery mode you choose to use to tell your story. Your target audience is one of the primary aspects your content marketing strategy should define.
Developing a detailed content marketing plan with clear goals is the cornerstone of any content marketing campaign. If you don’t have an in-house marketing team to help you with this, you should consider bringing NYC marketing agencies, like Crafted, on board. This will take some work off your plate and ensure you have a professional behind your marketing.
- Email Marketing
Email marketing provides you with another avenue to engage your target audience with high-quality content that addresses their pain points. It is a cost-effective way of reaching out to potential buyers to collect their feedback and send them promotional messages tailored to their tastes and desires.
Brands commonly use newsletters to send links to content on social platforms or to alert customers of special offers on products likely to interest them. To ensure your email marketing attempts are successful, you will need to formulate a strategy that begins with collecting your target audience’s contacts.
- Influencer Marketing
This form of marketing is centered on finding social media influencers who are a good match for your brand. Influencers are social media users with large follower counts who regularly create content in a particular niche. Think of fitness experts with millions of followers who post routines on YouTube or Instagram; or expert chefs who share the secrets of their prized delicacies online.
The beauty of influencer marketing is it offers you the opportunity to place your brand or product before a captive audience in your niche. Having that pro athlete or dancer vouch for your product is like having a large-scale word-of-mouth campaign from a voice trusted by millions.
Strategy is King
The customer may be king, but if you don’t have a plan to reach them, tap into their pain points, and offer your product as a solution, your marketing efforts will be wasted. If you lack a strong marketing background or any experience in the field, you should consult with an expert. You may hire one or outsource the role to find continued growth in the future.