Mobile devices have quickly become the most life-changing inventions of the past decade. Today, the connection between humans and technology is so powerful that people often walk around with their faces glued to a screen. In metropolitan cities like New York, Hong Kong, or Shanghai, even the surroundings are full of screens.
Industries have recognized the power of mobile devices. Companies have to target their audience in less traditional ways. The primary stream of communication between a product and an end-user has become a mobile device.
Companies are using strategic content marketing to target potential customers and optimize search engines for their websites. The mobile app market has grown in the last decade. Most online stores now also have a mobile app to make shopping easy for their customers.
Nearly three-quarters of the world’s population had access to mobile devices by 2012. Businesses from multiple industries can profit on a much larger scale with the inclusion of mobile apps in their sales and marketing strategy.
Here are five industries that have successfully embraced the culture of mobile apps:
- Online Gambling
With its recent legalization in locations across the globe, online gambling is a hidden gem that accumulates more profit and revenue than expected.
Online gambling initially planned to use the Internet, websites, and sole access on a computer. However, the industry soon recognized that mobile apps should also be involved.
Online gambling sites have proven to be a great tactic in the mobile consumer acquisition department.
There are resources available to find and secure online gambling experiences. OnlineCasinoGems is one website where you can find information on casino bonuses, popular games, and tips on how to gamble online in a safe manner.
People do not usually rely on desktops, but rather on the mobile devices they carry at all times. Therefore, the more logical idea is to create apps to provide a pool of users with strictly online gambling games.
That pool is more extensive than most; the vast majority of the world’s population has a mobile device of some kind. In 2018, about 164 million people used a mobile device to access online gambling.
The online gambling experience is becoming better with the addition of entertaining games and AR/VR technology. The VR casino industry itself will be worth $520 million by 2021. This newly-introduced technology is about to take online gambling experiences to the next level.
Not only will VR gambling mobile apps enhance the overall user experience, but the industry’s investment in this technology will reap in substantial profits down the road.
The hotel industry’s golden rules always revolve around the ultimate customer experience and satisfaction. In other words, more happy customers equate to the business’ future in the hotel industry.
Mobile technology showcased its capability to create a seamless customer experience while maintaining guest loyalty within their customer base.
Mobile apps now act as a tool for increased customer engagement. Hotels are using their mobile apps to take orders, collect payments, hand out offers, and so on.
Approximately 91% of hotel staff claimed that guest-facing mobile applications became the preferable mode of requesting service.
While the mobility and speed of the apps generate easy communication with guests, the integration of this tech product also benefits everyone involved in the industry. About 66% of respondents reported that operational costs were a significant reason for the hospitality industry embracing technological mobility.
- Pharma and Healthcare
Tech in medicine has illustrated numerous times its effectiveness and helpfulness to organizations, doctors, and patients. From MRIs to newly discovered drugs, the healthcare industry cannot exclude mobile technology.
Companies involved in pharmaceuticals, biotech, and healthcare noticed a 36% increase in the median number of apps used in the year-long period between 2016 and 2017, highlighting the advantage of integrating mobile apps within this sector.
Mobile apps make virtual connections between staff and patients quicker and increase the overall trust between the two parties. Pharma companies can use mobile apps to sell newly-discovered drugs to their users. Moreover, a bonus of having a healthcare app is social networking that can connect different patients with multiple parts of the staff.
As a whole, the healthcare industry is recognizing the promise of using mobile app development in their field. A recent survey shows that at least 50% of healthcare professionals plan to integrate apps in the next three to five years.
With growing healthcare tech and apps providing unlimited resources, the healthcare and pharma industries are stepping into a new dimension of delivering treatment and satisfaction.
Only a couple of years ago students still prominently wrote notes, assignments, and test responses (even those distributed by the state, such as PARCC) with pen and paper.
Laptops, SmartBoards, and other tech products have spread throughout the education industry. The digital age of education has just begun, and it is going to keep growing.
Serving both educators and students, a mobile app representing an educational body or facility can be used to perform all administrative tasks. The inclusion of these apps has immensely simplified logistics for schools and students.
Educators can appreciate the efficiency and immediacy of mobile apps, but students connect to this tech innovation more than any age group.
Statistics show that almost 52% of students check their smartphones before getting out of bed. Education, therefore, can be kept close to students, and educational mobile apps can make a case for helping students to be more responsible.
The benefits of mobile technology were perhaps first recognized by the fashion world, as seen with the industry’s incorporation of e-Commerce.
In today’s world, a mobile app selling clothing merchandise maintains customer loyalty, provides virtual try-ons for customers with the help of AR, and improves inventory management.
Clothes, footwear, and accessories are presented via mobile apps on a global scale, increasing recognition for the brand.
Mobile shopping is booming in the fashion industry. Not only do companies have solo apps, but they also partner with other companies’ apps to increase sales.
There are many affiliate apps, that sell products from multiple brands. Companies monitor sales through personalized URLs that are used by sales partners and influencers for a variety of brands.
Fashion and e-commerce industries are using mobile apps and technology to the fullest.
Mobile apps are the new platforms for marketing and delivery of a product or service. The industries mentioned above have realized the promise of this new technological innovation, paving the way for more fields to jump on board.