If you are ready to rollout a new product or service, there are a few important questions to consider. Does your product or service work and/or bug free? What’s your marketing plan? Do you have a team in place to make the rollout a success? All essential questions. To ensure your product or service rollout is optimized to win, we compiled a few tips to help along the way. Let’s dive in!
1. Ensure Your Product Or Service Is 99% Ready
This is maybe the most important tip to employ prior to your new product or service rollout. If it’s a desktop or mobile application or digital product or service, this is even more critical. That’s because if you launch a new digital solution, but it doesn’t work, you will get a ton of poor ratings and reviews. This could kill your new product or service before you can even get footing the market.
The good news is that you don’t need to be completely ready. Having it pretty close, around 99 percent ready and without bugs will suffice. You can also lean on professional support from companies that specialize in rollouts, like Bdynamix. These types of companies handle IT to project management.
2. Have An Online Web Presence
In today’s digital world, if your new product or service is not online, it simply doesn’t exist. This isn’t bad, since having a strong online presence can facilitate more success for your future rollout. A few ways to build your online presence is to create a landing page for your product or service and optimize it using powerful SEO tactics.
You can also create a crowdfunding campaign to get some buzz going. It is, however, to have a way to capture emails from the traffic you get online, so be sure to have an email opt-in for marketing and remarketing purposes.
“Email marketing has long been a tried-and-true method for generating leads,” Karina Tama explained in a recent Forbes article. “This approach continues to enjoy a strong track record in spite of the rise of social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost.”
3. Create A Community Around Your Product Or Service
Community is vital to the success of any product or service rollout. If you have a community ready to engage with your business after launch, you chances of success are much higher. Where do you find a community? Social media is a great place to start. You can join a number of social groups related to your industry and interact with like-minded people that could find your new product or service very useful.
4. Find Influencers To Talk Share The Rollout
Influencer marketing is still very useful, especially when it comes to new product or service rollouts. The fact of the matter is that consumers simply don’t really trust branded marketing messages. They prefer to get product and/or service recommendations from friends, family, co-workers, and the people they follow and trust online.
According to SocialMediaToday, “Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don’t have to spend additional funds on testing and finding your audience – the influencer has already fostered this audience on social media.”
This is what makes having an influencer critical to the success of your rollout. You can go to influencer platforms like TapInfluence or FameBit to find an influencer in your industry. You can also find one browsing social media channels and industry blogs. Once you have an influencer in place, you can get their following to be interested in your rollout, increasing users right out of the gate.
5. Tap Into Your Existing Audience
One of the biggest mistakes businesses can make when rolling out a new product or service is to not tap into their existing audience and customer base. If you want to have rollout success, let the people who already love your current products and services know about new ones they will probably find very useful. This can kickstart your efforts for success and you will also be surprised how many referrals come from this rollout tip as well. As long as your product or service works.
Wrapping Up . . .
There are certainly more to a product or service rollout than just the above five tips. However, by employing these ones, you can lay a foundation for growth and success. If you have a rollout strategy, it may be time to rethink it and ensure you are covering all your bases, from ensuring your product is 99 percent ready to go to having influencers happy to share it with their followers.