5 Things a Small Business Should Measure for Greater Success


As a small business, you should always be looking for ways to find greater success so that you can compete with the bigger names in your particular industry. This can be challenging, but there are a few things that a small business can measure which can lead to greater success.

Financial Statements

One of the first things to do will be to carefully analyse the business’s financial statements. This will provide you with a clear overview of the amount of money both coming into and going out of the company. This should enable you to identify a few areas in which you could be making cuts to maximise profit.

CMMS Software

CMMS (Computerised Maintenance Management System) software is a powerful tool that can be implemented by all small businesses. These intelligent systems maintain a computer database of information relating to a business’s maintenance operations and can be used to optimise the performance of people, machinery and various other assets by reducing breakdowns, improving response times, reducing stock held and reducing administration.

Customer Satisfaction

No business will succeed if the customers are not satisfied as they will not use or recommend your business to anyone – this remains an incredibly powerful form of marketing. There are many ways that a business could measure customer satisfaction, including surveys, reviews or asking customers directly. A good business will carefully listen to this feedback and make any necessary adjustments.

Customer Acquisition

Following on from this, it is also helpful to measure how many customers you are acquiring as this will help you to measure success and predict growth. This can be done by developing a client list with email addresses to track customers so that you can see if you are getting both customer retention and acquisition.

Employee Performance

It is also important for small businesses to measure employee performance in the form of reviews. In addition to seeing how effectively they work in their role, this should also be a chance to see if they are satisfied and if they have any suggestions for pushing the business forwards.

In order to push forwards and reach the next level, a small business must be measuring the above so that they can see how to progress and compete with the bigger names in the industry. The above will indicate areas in which the business is performing well, as well as areas where there are improvements that can be made so it is highly worth doing for all companies in all industries.