There is no question that video marketing has become one of the most crucial components of any business’ marketing strategy. We’ve talked before about why you should use video marketing in your efforts, and there are plenty of additional reasons that we can’t even begin to cover.
Maybe you already know that video marketing is important to your strategy, but you don’t know where to get started.
Thankfully, you don’t need to be a professional videographer to get things moving with video marketing. All you really need is a sense of creativity and a willingness to think outside the box.
With that in mind, let’s look at five tips you can use to get started in the world of video marketing.
- Make a Plan
As with any of the best digital marketing strategies, you need to have a specific plan in place when it comes to rolling out video.
Create specific goals for your business and how you want video to play a part in those goals. What do you want to achieve, and how do you want to achieve it? The great thing about video marketing is that it’s very measurable. You’ll be able to see analytics from videos you post anywhere almost right away. So, you can see what’s performing well and what isn’t.
Your plan should include the type of videos you want to create, how you want to market them to your audience, the platforms you want to use, and how often you want to upload them.
- Start With What You Know
The style of your content will be incredibly important, so go with what you know. You don’t want to seem disingenuous on your video or people will see right through you. Create content that is an accurate reflection of your business and brand. Whether that’s laid back and funny or informative and professional, make sure it’s consistent with the rest of your marketing efforts so it comes naturally to you.
- Post a Variety of Video Content
One of the great things about using video marketing is that there really is no limit to the types of videos you can share.
You can create polished, professional, commercial-style videos. Or, you can shoot something with your smartphone. Your videos can be educational and informative, or they can directly involve your audience. You could even set up live stream videos for live question and answer sessions.
Video marketing is crucial because it covers so much ground. Don’t be afraid to play around with different types of video content to learn where you’re most comfortable and how your audience best responds.
- Team Up With People Who Have an Audience
The world of influencer marketing is becoming just as important as the use of video. Influencer marketing involves working with someone who has a large following, usually on social media, to promote your brand, a product, or service.
For example, an influencer could be a YouTube star with over 10 million subscribers. If you get them to work with your company and promote your brand on one of their videos, or to make a cameo on one of your videos, you’re automatically expanding your audience.
Working with influencers usually requires some sort of an agreement. You may need to let them use your product or service for free, or offer some other type of compensation so their fans know they are being genuine when they talk about your brand.
- Don’t Forget About SEO
Many people make the mistake of thinking creating video content is just for social media purposes. But, you should never forget about SEO when you’re creating your video title or description. Keywords searched in Google almost always bring up some type of video selection that features those words.
So, choose your title wisely and make sure it represents your brand and everything you’re trying to convey in the video. If it shows up in a search engine, it could lead people to your social media, and your website. Video can be a fantastic tool for search engines if you’re using your content the right way and focusing on keywords.
There is no denying that video marketing takes some getting used to. It’s not always easy, but it has become a necessity in the 21st century. If you truly want your business to stand out this year and you haven’t taken the plunge into video marketing yet, let these tips be your guide as you get started. When you do, you’ll undoubtedly start to see growth within your business, and you can have fun doing it!
