Pop-up stores have grown in popularity over the last decade and so many different businesses are using them. It’s a great way for retail businesses to explore new locations and see whether there is potential for opening a permanent store. They also give online companies a physical presence and help them to find new customers in the offline world. Some businesses run on an entirely pop-up model, moving around to different locations and using the limited time aspect of the business as a marketing tool. Whatever your reasons for opening a pop-up store, it’s important that you give your customers a good experience. A pop-up can be a very effective marketing tool, but only if it’s executed properly. If you are planning on opening a pop-up store, these are some of the best ways to improve the shopping experience for your customers.
Hire Experienced Staff
Due to the nature of a pop-up, you will get a lot of customers in a short space of time, providing that you market the pop-up correctly. When you are only going to be there for a limited time and you create a bit of a buzz, you’ll build up some crowds. That’s why it’s important that you hire experienced staff because they will need different skills to what they would in a standard retail store. Good customer service skills are obviously important, but they also need to know how to deal with crowd management so customers can move through the shop smoothly.
Eye Catching Design
If there is one thing that you absolutely have to avoid, it’s a boring retail store. Your pop-up is only there for a limited time and you need to generate some excitement around it if you’re going to get a steady stream of people coming through the door. That’s why you need to put some thought into the design and come up with something fresh and innovative. If you can offer something that people haven’t seen before, they’ll tell their friends about it. However, when you are designing the layout of the store, you need to consider practicality as well. It doesn’t matter how interesting the design is if it is difficult for people to move around your pop-up and you get a lot of congestion. The key is finding a balance between style and practicality.
Speed Up The Checkout Process
An efficient checkout process is absolutely vital in a pop-up store, otherwise, you won’t be able to manage the crowds properly. People won’t wait around forever so you need to get people through the checkout quickly. The best thing to do is to invest in a virtual POS system that you can use on your computer because it is more mobile and efficient than a traditional till system. You need to make sure that your staff are well trained as well so they can put payments through quickly and efficiently.
Integrate With Online Marketing
A lot of pop-ups are an extension of the online brand, and that’s something that you should try to focus on with your own pop-up. Social media is a great way to market your pop-up and try to build some interest before it launches. If you get good at creating a buzz around your pop-up store before it opens, you’ll have a steady stream of customers from the beginning. But you should also try to integrate your pop-up store with your online marketing. For example, you should encourage people to take photos and post them on social media using a specific hashtag. You can also use your pop-up as an opportunity to build your email marketing list and collect more data about your customers. By integrating your pop-up store with your online marketing, you give your customers a more rounded experience.
Offer Something For Free
Pop-ups are a great way for online brands to connect with their existing customers in the real world, but they’re also a good way for any business to find new customers. If you can catch the attention of people as they are passing, they might turn into a loyal customer if they’re impressed by what they find inside. One of the best ways to get people interested is to offer them something for free. If you’re a food business, for example, you can offer free samples. If you’re a clothing company, you could give out a few free items like t-shirts. Giving out something for free will get more people through the door and it’s an effective way to build trust with potential customers because you’re giving them something of value without the expectation of payment.
These are all simple but effective ways that you can improve the customer experience in your pop-up store.