Today’s consumers want engaging video content, but capturing attention isn’t as easy as it seems. Attention spans are shorter than ever, so you only have a few seconds to capture interest. And since many people are turned off by long watch times, your videos need to be short and to the point to avoid a high bounce rate.
One of the easiest ways to produce short clips that convert is to integrate screen recordings into your marketing videos. Instead of displaying random images or narrating entire videos, screen recordings allow you to display important information that can help you showcase your products and services, create engaging educational content, and build trust with your audience.
Here’s how to incorporate this into your marketing strategy.
- Get a screen recorder
A screen recorder is software that captures the activity on your computer screen, either in full or within a designated area. It allows you to perform tasks and record those actions in real time. For example, you can record yourself using software, navigating a website, or scrolling through your bank account to prove your income claims.
A good screen recorder app will come with editing capabilities so you don’t need to use multiple programs to make minor edits. However, if you already have video editing software you prefer using, you can easily import your screen recordings and drop them into your final productions.
- Create product demonstrations
For businesses that sell digital products and services (like software), screen recordings are perfect for product demonstrations. You can guide viewers through your product’s features, settings, and options to demonstrate the value.
For example, if your software has a particular feature that makes it easier to use than the competition, you’ll want to highlight that in your marketing materials. Explaining it verbally won’t be as powerful as showing it visually.
Video demonstrations are powerful. According to data collected by HubSpot, 73% of consumers prefer learning about products or services with short-form video over any other type of content. The same data show that 51% of consumers rely on product videos to make a purchase decision.
When you add product demos to your advertising campaign, you’ll have a genuine advantage in your market. It will reduce hesitation, remove doubts, and eliminate confusion.
- Use screen recordings to prove your claims
Making claims in your advertisements is a fundamental part of marketing, but you need to be careful in this arena. The FTC heavily regulates how businesses can make claims, and has strict requirements for substantiating those claims, whether they come directly from your business or customer testimonials. Screen recordings can be used to support FTC compliance.
For example, if you publish a testimonial from someone who claims to have earned $7,000 using your product or service, you have to personally verify that customer’s bank records and source of funds. If you get investigated by the FTC and can’t directly support the financial claims in your testimonials, they can fine you.
Since you’re legally required to get a release form for every testimonial you publish, you can also request relevant screen recordings from people who make income claims. This way, you’ll have proof of earnings in case you get investigated.
- Create explainer videos
For many products and services that are used online, explainer videos are easiest to make with a screen recording. You don’t need a fancy camera or a professional lighting setup. All you need is screen recorder software and a good microphone.
Unlike the typical animated explainer videos that work well for breaking down ideas and concepts, screen recordings work best to explain complicated processes and technical procedures. Viewers retain around 95% of information presented in a video, but only retain 10% of what they read via text. This makes screen recording ideal for conveying complex information.
- Build more trust with existing customers
Linking your email list to short screen recordings can increase engagement, improve click-through rates, and strengthen your customer relationships. If you’re nurturing existing customers, it makes sense to produce informational and helpful videos once in a while.
Even if you already have a website full of video tutorials, they might not visit your knowledge base on their own. Sending emails with links to your most important, helpful screen recordings will make your customers feel valued.
Strengthen your marketing with screen recordings
A screen recorder is a valuable tool that can enhance your marketing efforts. By integrating screen recordings into your overall marketing strategy, you can create compelling and helpful content that builds trust and drives conversions.
Whether you’re showcasing product features, creating tutorials, or anything else, screen recordings can be a game changer for your business.
