In every business, it is a must to make a name or brand of your own and advertise it well. Business always involves competition. And to be competitive enough, it is essential to be unique and then convey that uniqueness to customers in a practical way. Many business owners incorporate different marketing strategies that are fit for the kind of business they have.
In this modern time, one option is to use online marketing strategies. With unlimited access to the Internet, businesses can reach a bigger audience for their products or services. Business transactions become quicker with the use of social media and technology. Using online marketing strategies make the workload easy and is often less expensive.
However, traditional marketing tactics are also effective even in this modern age. In fact, combining both online and traditional techniques create a better impression compared to using only one of the two.
When combined, the use of online and offline marketing tactics can complement each other thus creating a new strategy. It is up to the business owner to study which techniques work best and use them together in the overall marketing strategy.
There can be a lot of online and offline techniques to choose from. To help businesses decide on the suitable methods to use, we have compiled a list of offline marketing techniques and how to incorporate them.
1. Networking Activities
Advertising your product or services in person is an essential key in networking. When customers see you introducing your business in person, it gives off a genuine and approachable feel to your business. Being there in person while you communicate with target customers, you directly see your customers’ reactions and feedback.
A good approach is to attend conferences in which your target customers are already part of. Show up in local and international conferences or seminars and start your marketing there.
2. Attend Association Conferences and Trade Shows
Big events like conferences and trade shows may be your ticket to reach more significant potential customers, like industry leaders. It is the best setting to deploy other traditional techniques like giving away flyers, brochures, and other print materials. It could also be an opportunity to become a resource speaker and reach an even bigger audience for your business.
3. Speaking Opportunities
Speaking in front of an audience is a useful technique since they can directly hear what you have to say. When you talk in front, you get the attention of a listener towards you and your business. But becoming a resource speaker right off the bat is not that simple if you are just starting. It is best to start with small audiences and then build your way up from there. Along the way, those small experiences can be your stepping stones to reach the top.
4. Warm Calling
Individually calling your target customers gives a sense of personal connection but it could be a double-edged sword. Calling prompts the customer to respond right away which might not turn out good. Choose a “warm” prospect who is already exposed to your business through digital channels or in speaking events.
In this way, they will not be overwhelmed when you give them a call. These “warm” calls are proven to be better than cold calling which is a low-yield numbers game.
5. Demos and consultations
The best way for customers to experience your product or service first-hand is to do demos and consultations. Demos and discussions work best for target customers who are already inclined to buy or avail of your business.
Choose customers who are already familiar with your business whether through your website or personal conversations. Providing demos and consultations often assure your customers that their money will not be wasted on your business.
6. Use custom enamel pins
Custom pins are ones that you can give to your target customers as well as existing customers as a token or souvenir. Giving custom enamel pins can provide customers with a sense of uniqueness and authenticity to your business. Most often, customers appreciate being handed a simple token for their patronage. It leaves a good impression on them and makes them avail more of your business.
For example, if you are in the food industry business, you can order food pins. Vivipins offer a variety of common food pins like lasagna, chocolate cake, hamburger, etc. If you prefer a more specific food, Vivipins also accepts customized food pin requests.
Vivipins is the place to be for making custom enamel pins. Through their online ordering process, it is easy to order pins with your preferred design for your business.
You don’t have to be a creative person, artist, or designer to come up with your custom design; Vivipins does the job for you. You can just give them an idea of what you want, and they will come up with the plan for you. They will provide you a proof of your custom pin, and you can request for changes any time.
Getting the ordered pins is also hassle-free. Once your custom pins are ready, they will deliver it right at your doorstep. It is an excellent example of a combination of online and traditional marketing strategy. You log in to Vivipins, order a custom pin, have it delivered to you and then give it personally to your customers.
The best way for customers to remember your business is to give them something that will continuously remind them of it. You need something memorable and unique for them to remember your name and brand. Vivipins will gladly assist with all of this.
Every business is different and therefore needs to integrate various marketing techniques for it to grow. There is no universal set of methods that can make a business surely succeed. It is the combination of these several techniques and integrating them well with one another that makes the company prosper.
One marketing technique may not work for one business but is beneficial to another. It is up to the business owner’s strategy on how they make a name for themselves in this competitive industry.