6 Online Marketing Strategies for Startups on a Shoestring Budget


If you’re a small business owner with a limited budget, you may be wondering how you can afford to market your business online. Online marketing can indeed be expensive, but it’s also true that there are plenty of affordable strategies you can use. Below, we’ll share six online marketing strategies that startup businesses can use on a shoestring budget.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website for Google search. By making sure your website is well-optimized, you can increase your chances of appearing in the top results for relevant keywords. The best part is SEO is relatively affordable (or even free in some cases) if you’re willing to put in the work yourself. SEO can be a complex process, but plenty of resources are available to help you get started.

Content Marketing

One of the most effective and affordable ways to market your startup online is content marketing. This involves creating high-quality, relevant, and engaging content that will appeal to your target audience. You can create blog posts, articles, infographics, videos, etc. Once you’ve created this content, promote it through social media, email marketing, and other channels. You can outsource the entire content marketing role to an affordable content marketing agency for optimal results.


Another great way to market your startup on a shoestring budget is through referrals. This involves getting customers, clients, or users to recommend your product or service to their friends, family, and colleagues. You can offer incentives for referrals, such as discounts or freebies. The key is to make it easy for people to refer you by providing the necessary tools, such as referral links and banners.

Create a Google My Business Page

If you have a physical location, make sure to create a Google My Business page. This free service allows you to manage your business information on Google Search and Maps. Having a GMB page makes it easier for customers to find your business and get directions to your store or office. Plus, you can use the GMB page to post updates about your business, such as special offers and events.

Get Listed in Local Directories

In addition to setting up a GMB page, you should also get your business listed in local directories. This helps to improve your visibility in search results and makes it easier for customers to find your contact information. You can list your business on directories like Yelp, Foursquare, and Angie’s List. Just ensure the local directory you choose is relevant to your business and has a good reputation.

Email Marketing

Email marketing can be an effective way to reach your target audience without breaking the bank. Start by building a list of subscribers, then create engaging and relevant email content that you can send regularly. Include a call-to-action in each email, so your subscribers know what you want them to do. You can also segment your email list to send more targeted content to specific groups of people.

Utilizing these strategies can get your business off to a great start without breaking the bank. Get started today and see how far you can take your startup.