7 MSP Marketing Strategies To Get More Leads


MSP marketing refers to the marketing strategies Managed Service Providers use to attract new clients and increase awareness of their IT service.

MSP marketing has evolved almost 100% to internet marketing. People are increasingly turning to MSPs to get a wide array of IT problems solved. At the same time, prospective clients are becoming increasingly concerned about the quality and level of trustworthiness of the MSP that they ultimately choose to partner with.

Your prospects are doing their online homework prior to considering any particular service or business. As such, it is important to have an effective MSP marketing plan in place to reach potential clients both in the research and the decision phase.

MSP Blog: Relevant Content to Attract Attention

One of the most important aspects of an effective MSP marketing strategy is content. Your blog should focus on topics that are relevant to your target market and answer common questions prospects have about managed services, IT support, cybersecurity, and other related topics.

Your content needs to be well-written, informative and engaging in order to attract readership and encourage prospects to contact you for more information.

In addition to blog content, other types of helpful and engaging content you can produce include infographics, eBooks, guides, white papers, case studies, webinars, and email newsletters.

Social Media for MSP Marketing

Social media is another important aspect of an effective MSP marketing strategy. Platforms like LinkedIn, Facebook and Twitter provide a great way to connect with potential clients, share your content, and build relationships.

When using social media for MSP marketing, it’s important to post quality content on a regular basis and be responsive to comments and questions. You should also consider running social media ads to reach a wider audience and generate more leads.

The Foundation Of Your Marketing Plan: Your MSP Website

Your website is the foundation of your MSP marketing plan and should be designed with both prospects and search engines in mind.

Your website needs to be easy to navigate, have relevant and keyword-rich content, and include calls-to-action to encourage visitors to contact you. In addition, your website should be optimized for SEO to ensure it appears in search engine results when prospects are looking for an MSP.

Email Marketing for MSPs

Email marketing is another key element of an effective MSP marketing strategy. You can use email to stay in touch with prospects, nurture leads, and close sales.

When emailing prospects, be sure to personalize your messages and include helpful information about managed services, IT support, and other relevant topics. You should also make it easy for prospects to contact you by including your phone number and email address in your signature.

Online Marketing for MSPs: Paid Media

In addition to organic search and social media, you can also generate leads for your MSP by investing in paid online advertising.

Paid ads can be a great way to reach potential clients who are actively searching for an MSP. When running paid ads, be sure to target your audience carefully and use relevant keywords to ensure your ad is seen by prospects who are likely to be interested in your services.

Offline Marketing for MSPs

While online marketing is important, don’t forget about offline marketing strategies as well.

There are a number of offline marketing activities you can do to generate leads for your MSP, including trade shows, speaking engagements, and networking events. You can also promote your MSP by advertising in local publications or sponsoring community events.

Client Reviews: Nothing Beats Word of Mouth for MSPs

Finally, don’t forget about the power of word-of-mouth marketing. Client reviews and testimonials can be some of the most effective forms of marketing for MSPs.

When asking for reviews, be sure to focus on quality over quantity. A few positive reviews from happy clients will do more to generate leads than a bunch of generic reviews from people who may not even be using your services.


As you can see, there are a number of different MSP marketing strategies you can use to generate leads and grow your business. By implementing these tips, you’ll be well on your way to success.