When it comes to online marketing in 2020, SEO is one of the most important strategies businesses need to use. Optimizing your website for SEO can also significantly boost conversion rates, as search engine results pages are a valuable source of highly-targeted organic traffic. This company is one of the example of optimized website and they can help you achieve your target conversion this year. But if you want to do it on your own you can follow this 7 tips to optimize your site for SEO and conversions:
- Analyze your website’s content and data.
A piece of data in isolation is unlikely to tell you much about anything, but when you collect a big data sample, you can begin to identify patterns. If a small number of visitors to your websites fail to engage with your CTA (call to action), there might not be a problem with your site’s content. However, if a large proportion of people visiting your site ignore your main CTA, it likely time to undertake some adjustments.
Google Search Console (GSC) traffic data along with User behaviour reports can help you to get a clear idea as to the way your content is working or failing. For instance, user behaviour reports outline what actions visitors to your site take, meanwhile, GSC data monitors key metrics like bounce rate, number of unique sessions, location, traffic origin, and more.
- Publish high-quality, value-rich content
According to many sources, if you want to get content to rank, it needs to be at least 1000 words long. The optimum length for content, however, can fluctuate as ranking algorithm updates are released. One way to find the best length for content is to investigate what’s currently ranking for your primary keyword – take a look at the first 10 results on SERPs. Of course, the length is not the be-all and end-all, the content also needs to be high-quality, engaging and value-rich.
- Focus on keyword research.
In years gone by, it was often possible to choose a random keyword, write a short 150-word blog post and start ranking for that word within in a day. In 2020, however, that is no longer how SEO works. You now need to carry out thorough keyword research to find the most lucrative keywords in your niche. Lucrative keywords are those that have high monthly search volumes and low competition. In many niches, long-tail keywords are what you need to target. Fortunately, there are lots of great keyword tools online that can help you to analyse the potential value of different keywords in your niche.
- Implement on-page SEO techniques.
Some of the core factors for on-page SEO include subheadlines, headlines, meta tags, alt tags, URL slugs and more. For example, you should aim to include your primary keyword in headlines, ideally as close to the start as possible. It should also be present in the URL slug and a further subheadline. When it comes to keyword density in the body, you should be aiming for around 0.5% to 2.5% keyword density. Don’t engage in keyword stuffing – it hasn’t worked for years now.
- Implement off-page SEO techniques.
Off-page SEO strategies are just as important as on-page SEO techniques. Backlink building is one of the most effective off-page SEO techniques. However, you need to focus on acquiring high-quality backlinks. Your domains link juice profile is important for SERP rankings. Social media activity, guest blogging, linkless mentions and influencer marketing are also important ranking factors.
- Boost your website speed.
Page loading speed is a SEO ranking factor, so you need to ensure you use a fast web hosting service. Page speed also matters when it comes to conversions. A website that takes a long time to load is certain to frustrate visitors before they even get to see your message. And, it’s hard to sell to someone in a frustrated mindset. You can use Google PageSpeed Insights to check how fast your website loads across multiple devices. In addition, you can identify what specific changes you could make to your site to improve page loading speeds.
- Optimize for mobile browsers.
In 2020, ensuring your website is optimized for mobile devices (iOS and Andriod smartphones and tablets) is essential. Using a responsive design theme is one of the easiest ways to ensure your site is mobile friendly without much effort. Many WordPress themes come with incorporated responsive designs, so you don’t have to think about adding any additional code. Google’s mobile-first indexing means you can’t afford not to have a mobile-optimized site.
Featured above are 7 tips to optimize your site for SEO and conversions. Keep in mind that there are lots of additional changes you can make to your website to improve conversion rates from other traffic sources, including social media platforms and YouTube. There are lots of great guides to improving your CTA approach online and many of those guides are available for free. Just be sure to make sure you read up to date information.