There’s no doubt that consistently publishing quality and useful content works both for your business and readers. However, most businesses don’t create time to double back and review, tweak, and update old content that might be underperforming. Similar to SEO site audits, understanding how to do content analysis helps you improve your content marketing by:
- Improving the quality of your content.
- Leveraging the best content on your site.
- Avoiding duplicate content on your site.
- Understanding which keywords you’re ranking for.
Simply put, a content audit is where you examine the performance of all content on your site to decide whether it should be redirected, consolidated, deleted, or updated. The result is a better site with no underperforming, low-quality content.
By the end of this infographic, you’ll be able to determine the effectiveness of your content marketing strategy including which steps to take next, so be sure to read till the end.