One of your biggest concerns and goals as a business should be figuring out how to gain your customer’s trust. When you have their trust, you will be a business that they are happy to work with again and again. It’s easy to lose, though, so this is a consistent effort that you must put in time and time again. Below, you’ll find some fast tips that will help you to start gaining trust immediately.
1. Know Your Audience
The first thing you need to do is know your audience. What do they want? How old are they? Do they have a family? The more you know, the better. This is because you can begin to create marketing materials aimed towards them that will encourage them to work with you.
Ask for feedback and come up with multiple consumer profiles to help you to do this.
2. Provide The Best Service Imaginable
Providing the best service imaginable is so important. It should be fast, with a smile, and taking into consideration other things your customer may want. For example, in a physical store, being polite is crucial, but little things can make a difference too – such as offering a customer a loyalty card and making sure they don’t forget to scan it with each purchase. When your team care about your customers, people can see it.
3. Stick To Any Promises You Make
If you make promises to your audience, stick to them. Don’t promise next day delivery if you can’t actually stick to that. Don’t offer a free product if you’re not going to send it. Make sure you’re meticulous about what you say you’ll do and always do it. If a customer has a complaint, fix it as soon as possible. Each person should feel like they have been victorious with your company.
4. Keep Them Safe
If you have a physical store, one of your main concerns will be keeping your customers safe. This could mean investing in CCTV, and even purchasing an led shoebox light for the parking lot to make sure they feel comfortable visiting you even when the day is grey.
5. Offer Freebies And Bonuses
Everybody loves freebies and bonuses, so give them to loyal customers. Showing your loyal customers they matter like this goes a long way to making them remember you and come back.
6. Personalize Communications With Them
Going as far as personalizing communications with them can put a smile on their face. Offer a personalized tip based on what they have bought, and even consider writing them a handwritten thank you note (particularly effective if they have bought from you online). Remember their names!
7. Aim To Provide Real Value
In all you do, you should aim to provide true value. This means giving away tips and tricks, writing blog posts, and just helping customers selflessly without worrying that they won’t need to work with your business anymore once you have helped them. It’s all about helping and caring for your customers.
How will you gain customer’s trust?