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Customer Relationship Management (CRM) software have been a major revelation to businesses. Aside from helping businesses maintain meaningful relationships with their customer bases, CRMs also help you keep track of these relationships to ensure that you’re not losing valuable customers along the way. If you’re not using the software yet, you’re missing out big time.

One of the main challenges with CRMs, however, is choosing the right product for your business. At the moment, there are at least a few dozen CRM products to choose from. Most of these products are actually very good at what they do. And, although costs differ, a majority will earn you a good return on investment.

However, you can only use one CRM and you need to choose one that best suits your business. How do you do that?

We’ve been in the industry for a long time; we even saw the very first CRM product come to the market. If you’re struggling to choose, below, we compare what we believe are the best four CRM products that you should choose from; Salesforce, Zoho, MS Dynamics, and HubSpot. Our comparison is based on four metrics; popularity, ease of use, customer support, and affordability.

  1. Popularity

It’s natural for humans to go with the group. The reason is simple – a larger number of users mean the provider of that service or product is doing something right. In the CRM market, the most popular product by number of customers is Salesforce with 150,000 customers. Zoho has 80,000 customers, HubSpot has 60,000, and Microsoft Dynamics has 40,000.

  1. Ease of use

Spiro’s CRM product is perhaps the most easy-to-use out there. But, out of the four products on our list, Hubspot comes out on top. More than 630 reviewers who were asked to test out the product gave the CRM a thumbs-up for ease of implementation. They also said that navigating the software is very easy. Salesforce, Zoho and MS Dynamics follow in that order.

  1. Customer support

With regard to customer support, HubSpot has been hailed as the most supportive team out there. They pick up calls right away and respond to messages on the spot. They also make a greater effort to understand the client’s questions and often offer lasting solutions. Overall, the company seems genuinely interested in seeing clients extract real value from their product. The team at Salesforce is also quite support. Then you have Zoho and MS Dynamics rounding off the list.

  1. Affordability

Finally, as expected, the four CRMs compared here aren’t the most affordable in the market. That’s because they provide plenty of critical features as well as timely support – all of which require substantial investment that must be recouped. For this reason, the cheapest option on our list, Zoho, costs $12-20 per user per month, Hubspot costs $50 per user per month, Salesforce costs $75 per month for the base option, and MS Dynamics costs $150 going up to $550 per month.

If you’re struggling to choose a CRM for your business, go ahead and pick from these four. They are all proven, they are all widely used, and they provide the unique features you need in a CRM.

 

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