Adam Clarke on the Blueprint of a Business Model


Cliched as it may be, the old saying rings true to this day. If one fails to plan, one plans to fail. It applies across all fields – whether it is about professional life, personal dealings, and entrepreneurial decisions. In this article, Adam Clarke, Macropay Founder and CEO, expounds on the importance of having a sizable allowance for agility and flexibility.


What is a business model blueprint?

By definition, a blueprint refers to the “drawn up visualization of a plan or model.” It makes envisioning the business, along with all its components and trajectories, so much easier for a team.

It maps out the elements already present, the components that are still missing, and what each team member needs to do to eventually lead the whole organisation to achieve goals.

A good business blueprint

Being the backbone and the general guide of every business, the blueprint contains a lot of basic components. In a manner of speaking, these are the rules that the businesses should follow to remain grounded. It is a reminder of the business’ vision, along with the technical details to attain such vision.

Every enterprise should always remember the core of their products and services, namely:

  • Product Description
  • Market Analysis
  • Production Plan
  • Organisational Structure
  • Marketing Strategy
  • Financial Plan

However, these rules are meant to be broken after they are mastered. It is inevitable that the prevailing situations in the market call for an adjustment every now and again. Therefore, business blueprints are there to keep the company on track.

Use Business Model Blueprints to Get Ahead

Every successful company has drawn up a blueprint in one way or another, charting their path towards success. Some companies put emphasis on product development, some on marketing, and there are some who prioritise customer service. Here are some notable examples:

Amazon’s strategy

This retail giant’s business strategy has proved to be successful. The amazon blueprint is simple: put the customer first, offer everything they will ever need in one place, enhance their shopping experience by increasing convenience and introduce great loyalty programs. To date, Amazon is on track to reach a total valuation of 2 trillion USD.

Apple’s Strategy

Known to be among the most profitable brands of recent history, Apple banks on its public image and marketing.

After establishing a strong brand recall through its design and brand promise, Apple develops its product to fit its narrative. Furthermore, its design elements all coalesce in a simple and easy-to-use interface that has become synonymous to the brand.

Macropay’s Strategy

Europe’s APM (Alternative Payment Method) gateway of choice, Macropay, focuses on a more holistic approach. The fintech got to the top by encompassing emerging technologies, focusing on top-notch talents, providing excellent customer service, and swiftly adapting to global consumer demands.

What do they have in common?

The common denominator among these businesses is their foresight and incredible adaptability at the face of adversity.

Macropay’s Adam Clarke highlights the importance of “getting back up after getting knocked down” as an entrepreneur. A blueprint is essential, but adjustments must be made to accurately respond to present business challenges.

Similar to how Amazon responds to challenges, and Apple to criticism, there should be enough allowance for adapting to the market from time to time. However, entrepreneurial success is closer when there is a strong, malleable, and dynamic business blueprint.