Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Andre Oentoro . Here’s that interview.
About the interviewee
Andre Oentoro, is the creative genius and founder of Breadnbeyond and co-founder of MilkWhale, he worked with companies from more than 28 countries around the world to produce awesome explainer videos and kick-ass infographics that enhance their clients’ Internet visibility and marketing power.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Breadnbeyond is located in Surabaya, Indonesia. We specialize in explainer videos as our primary service. We are always striving to provide our clients with an engaging and up-to-date animation, which in returns will help Breadnbeyond to get a stream of customers who appreciate our works.
Currently there are 24 people in our office, and 70% of our clients are North American companies (USA and Canada). Many of them are startups with less than $5 million valuation.
What type and size of companies do you have as clients?
We have a wide range of companies and organizations as our client, most of them are startups and SMEs, but we also work with big names like PayPal and World Bank Group.
What comes to mind when you see this topic?
Well, at Breadnbeyond, we create explainer video, providing our clients with an easy to understand pitch in a 60-seconds to 90-seconds animation.
I believe that we should embrace the digital world, creating contents by pouring your thoughts into the digital world. The world is moving fast, and it’s much better if you can connect to many at once rather than doing a 1-to-1 presentation.
The video will also nurture the leads so they have enough information from the “pitch” when they do connect with our client.
What are the best practices when it comes to this issue?
Grow your network to strengthen your authority and social validation by:
– Connect to respected people. Send emails. State what you want them to help you very clearly. When you ask clear questions, you can get real answers.
– Built true loyalty through a series of sequential and consistent interaction. Think about what makes a meaningful customer experience over the long term, not just a flashy first impression. Follow up within a couple of days, try to spatter the conversation with a few comments that demonstrate your knowledge and generosity.
– Listen to your customers, their opinion affects your online presence.
– When submitting a pitch, put yourself in the other person’s shoes.
– Gain trust and connect with your customers by being vulnerable, admitting faults, and being open to change
– Ask for the best resources to create the best quality of work and, in turn, the best leads.