Your marketing strategy is going to impact the entire business, which is why you’ve got to make sure it is on point as much as possible. However, it’s not always easy to do this when you don’t have the funds available to do whatever you want. Luckily for you, there are some things that you can do to boost your marketing strategy without having to spend a small fortune, and that’s exactly what we’re going to be looking at down below. If you want to find out more about how you can boost your marketing without breaking your bank, keep reading down below.
Your Customer Service
The first thing that we are going to look at is customer service. Now, this is a really important part of your business, and while you might not think that it’s related to marketing, in a way it is. When people speak to a member of your customer service team, they get a feel as to what your business is like and if it’s negative, they’re going to tell people about it. Your customer service is going to severely impact your word of mouth, and you need it to be in your favor. As such, you should always be sending your employees to the latest training where this is concerned. Maybe not all of your employees, but the ones who you notice need the help and aren’t doing very well with the customers. This way, you know they have the knowledge, and if something is going wrong, it’s up to them.
You should also look into toll free national telephone numbers because these can connect to virtual receptions and help you with your customers. If you’re worried about your customer service but nothing you seem to try fixes the issue, bring in an expert. Even though this costs a little more, it will be worth it in the end.
Are You Posting On Social Media?
Another thing to consider is your social media. Are you posting regular content on your social media page, or has it been abandoned? Social media is one of the most helpful marketing tools that you can use right now, and you don’t have to pay masses for the business side of things. You are wasting a huge opportunity if you’re not making the most of all the social media platforms out there. All you have to do is ensure that you are posting regular content on them. It doesn’t even have to be text-based if you don’t have time. Videos and pictures can be just as interesting to your customers, and it’s quick and simple to do!
Talk to someone in your marketing team, and appoint them to update the social media pages. You know it’s getting done if it’s someone’s job to do it, and you won’t be wasting a golden opportunity to interact with more clients, or potential clients.
Run A Focus Group
How often are you running focus groups for your business? Every time you change something about your marketing, like releasing a new campaign or changing up the way you do things, you need to run a focus group. Why? Because these are the people you are trying to impress and you need their feedback as to whether or not you are catching their attention. If you’re not, then it’s a pointless feat and you need to make some more changes.
Focus groups are one of the best ways to get the information that you need from your target audience before you actually do anything that could impact your business. You should always be using these as much as possible, and they aren’t expensive to run so money isn’t going to be a problem. This feedback is invaluable to your business, and without it you could be causing more problems for yourself.
Outsource The Issue
Finally, if your marketing isn’t successful, you need to outsource the issue. It is cheaper to outsource the entire department, get a professional job and be happy than it is to hire employees full-time who aren’t producing results. It’s never nice to have to let people go, but you can’t allow your business to suffer when there is a cheap and quick solution to all of your issues, without compromising on the quality of your business.
We hope that you have found this article helpful, and now have a better understanding of some of the things that you can do to enhance your marketing without spending a fortune. Good luck, and we hope you see improvements sooner rather than later.