Modern marketers are constantly required to monitor frequent changes and fluctuations in marketing strategies in the digital marketing sphere. New technologies and trends are constantly coming and going, forcing modern marketers to rapidly change their approaches and evolve their strategies. However, staying on top of the latest changes and trends in digital business and marketing is quite a challenge, even for larger companies.
Modern brands never know what to expect. Whether it’s the latest ransomware attack or a completely new marketing tool, brands need to stay on top of all events in their marketplace to remain competitive. In terms of digital marketing, the trick is to find out what new marketing techniques will be the most effective in the time to come.
The only way to know this is to identify the best digital marketing trends and learn how to implement them in your business strategies. Let’s look at some of the top trends for promoting your brand in 2022 and beyond.
Conversational marketing
Modern brands can rely on the latest voice assistants and chatbots to provide each customer with personalized communication. The more brands encourage their consumers to have conversations with them, the easier it is to build meaningful relationships and stay in touch with the needs and wants of your customers.
If you take a look at some of the recent statistics, more than 70% of modern consumers demand instant answers to their questions. Since they expect instant service, brands can use this to help with driving engagement, increasing ROI, boosting lead generation and conversion rates, and more.
At the same time, conversational marketing also involves the use of artificial intelligence, machine learning, and chatbots for gathering consumer data, creating data-driven digital advertising, and providing your sales team with more qualified leads.
Modern brands have a wide range of tools available for implementing conversational marketing in their business operations. They can use WhatsApp messaging buttons and live chat to encourage conversations on websites or click-to-messenger to engage with customers on social media channels.
Personalized content experience
Modern brands are only as competitive as their content is personalized and tailored according to the preferences of their individual consumers. If you really want to build a huge and responsive base of loyal customers, you’ll need highly personalized content, capable of providing each customer with an individual, one-of-a-kind experience.
The COVID-19 pandemic made the entire world go virtual, forcing consumers to rely on the content of their favorite brands to find what they need. Since the internet is oversaturated with low-quality content, modern consumers easily get frustrated by brands pushing content that isn’t tailored according to their interests.
Therefore, digital brands need a proactive approach for collecting customer data and harnessing the latest analytics tools’ power to personalize their content and build more meaningful relationships with their audience. Consider working with a brand experience agency who can help you personalize and integrate your marketing campaign efforts.
New social media trends
Social media is a mainstay in modern marketing. Social selling and video content are the most promising marketing features on top-rated social media platforms for 2022. Every brand should become present on platforms like Facebook, LinkedIn, Pinterest, Instagram, Twitter, and TikTok.
On TikTok, live streams and video have quickly become popular digital marketing tools for many brands, while social selling via Facebook still keeps countless businesses up and running.
One of the best things about social media channels is that brands can use them as their personal e-commerce websites, allowing their customers to purchase products and services directly through the channel they prefer.
Video is the most popular type of content on social media, performing much better than image and text. Modern consumers prefer video over any other type of advertisement, and they will check businesses through social media content and reviews before they decide to buy their products and services.
Direct mail
Direct mail involves any type of physical marketing material that’s distributed directly to consumers’ homes via mail. Examples include letters and brochures with special offers, discounts, promotions, printed sales materials, trigger-based direct mail campaigns, etc.
Direct mail strategy relies on print-based marketing that you can use as part of your omnichannel marketing approach to widen your reach and attract more prospects to your brand. Even though we live in the digital age of the internet, people still prefer interacting with brands after receiving direct mail from them.
Postcards have been among the most effective direct mail materials in 2021. They are also informative, engaging, and more cost-effective than traditional mail. Direct mail still makes sense because the COVID-19 pandemic caused a huge change in consumer behavior.
Since most people work remotely, they see modernized digital content so much that they have become numb to such campaigns and selling techniques.
So, if you want your brand to stand above the rest, you’ll need something that will contribute to your brand authenticity, and physical mail might just be the solution for increasing brand exposure.
Believe it or not, something simple as a trading card can help a brand increase social media followings, website visits, and sales. More importantly, you have a wide range of trading card printing and packaging solutions to tap into, depending on your current marketing goals.
Conclusion
Since 2021 is ready to become history, it’s time to start planning your 2022 business strategy to achieve new goals, beat your competitors, and gather more consumers for your brand. Marketing trends come and go, but the business game always stays the same. The more you work toward understanding your customers, the more you’re able to grow your business.
