Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Brian Gracon.
About the interviewee
Brian Gracon, President of Brian Gracon & Associates, Inc., a training and marketing consulting firm.
Prior to forming his own company in 2006, Brian had over 17 years’ experience in management, business, marketing and training positions. As Marketing Director of Training for a leading carpet brand, Brian and his team trained tens of thousands of salespeople, business owners and vendor representatives. Brian’s proven methodology for setting training goals, strategies and objectives, and for course design, development and delivery has rewarded clients with results beyond their expectations.
This experience helped Brian identify and develop a proprietary marketing strategy, Meconomics®, to describe a recent shift in consumer buying habits and ways to adjust marketing, sales and business management strategies to compete more effectively for consumer spending. Brian offers consulting, business practices auditing, marketing and training services that leverage Meconomics® principles for better business results.
Brian’s client list demonstrates that his training and marketing expertise can be applied to any field or market.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Brian Gracon & Associates, Inc. was formed in 2006. Using an associate model, Brian has the flexibility to bring the right resources to each client’s project training or marketing project. Focused on providing outstanding results for clients, Brian works directly for numerous clients and as an associate with an international learning solutions company for other clients.
What type and size of companies do you have as clients?
Clients have included international leaders in retail, beverages, automotive parts distribution, banking, energy, flooring and franchised businesses.
What comes to mind when you see this topic?
The marketplace is dynamic because consumers are dynamic. Consumers demonstrate their values through their purchases, and successful companies must stay in tune with, and market to, these values. Numerous companies were seemingly recession-proof over the last 5-6 years because they marketed to these new values of the marketplace: the consumer desire to be pampered, entertained, and have an enhanced self-image.
What are the best practices when it comes to this issue?
Companies can gain share and profitability if they apply these Meconomics® lenses and principles to their marketing, merchandising, selling and business practices (e.g., hiring and training).