Kevin Price of PriceofBusiness.com, which is the website for the Price of Business Show on Bloomberg’s home in Houston, TX recently interviewed Nihar Suthar, who is the founder of Hype Up Your Day, Inc. He is originally from Pennsylvania and loves startups. He always loves to learn more about business techniques and how to grow companies.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Hype Up Your Day, Inc. is a pretty recent start-up that is about a year and a half old. Currently, it has 4 employees and operates from New York. Our company assists corporations with human resources development, namely, designing packages to increase employee morale and productivity. Our corporate trainers have worked with Cablevision, Hugo Boss, and several other companies. Not only that, but Hype Up Your Day also sends keynote speakers to schools and various events. Our presenters have spoken at many high schools and colleges as well.
Tell us your story about clever things you have done to get a customer?
The most clever thing we have done is utilize LinkedIn to attract customers. Our employees have several connections on LinkedIn, so the best thing to do is to perform an Advanced Search on LinkedIn for people in the same industry that we serve (Human Resources). Then, for the results of people that show up that we also share the same connection with, we ask those connections to introduce us to the person. Then, we can pitch our services from there since we both work in the same industry and our services would be relevant.
Do you know of other examples of clever things businesses have done to get customers?
I once heard about a real estate renovation company that tried an approach to find out exactly when restaurant owners moved in to their new space. They tried obtaining records of owners who applied for restaurant permits, since these are required 21 days prior to moving into a new restaurant. This would make it easy to target whom to pitch services to. However, it turned out that the restaurant permit application records were not public, and this approach did not work. It was a great idea though!
What lessons, if any, do you derive from these stories?
We learn that the more creative you get with your approach to find customers, the more likely you will get them. Be as original as possible.
Nihar Suthar email: email@example.com